L'insegnamento prevede 3.0 CFU erogati con Didattica Innovativa come segue:
Corso di Studi
Codice Piano di Studio preventivamente approvato
Des (Mag.)(ord. 270) - BV (1159) PRODUCT SERVICE SYSTEM DESIGN - DESIGN PER IL SISTEMA PRODOTTO SERVIZIO
054598 - VISUALIZATION AND PROTOTYPING
054598 - VISUALIZATION AND PROTOTYPING
The aim of the course is to provide students with the tools to render and present a design project of a product-service system and the research behind it. Through the analysis of practices and the critical presentation of different research and design techniques, the course leads students to experiment with innovative tools for the representation, visualization and prototyping of projects, using different technologies, stylistic methods and narrative approaches.
Risultati di apprendimento attesi
Students: - know and understand visual languages, representation and prototyping techniques of product-service systems and scenarios; - know how to communicate the followed design process and develop new visualisation approaches; - know how to use in an original and autonomous way tools and techniques of visualization, through articulated narratives.
This course aims to provide tools for visualizing and prototyping a product service system and the complementary analysis and research activities. In particular, the course proposes storytelling techniques, the audiovisual language and genres as further tools for developing, represent and simulate the experience proposed by the project developed.
We will refer to multimedia and audiovisual communication techniques such as storytelling, storyboarding, animation, shooting, editing and we will use different visual representation tools (i.e. moodboard, visual atlas, storyboard, sketches, etc). The students will work in groups.
This course integrates contributions from different areas of design (Communication Design, Movie Design, Media Design), the arts and filmmaking in order to provide participants with many different suggestions for communicating a service.
The learning process develops through lectures and presentations, practical exercises and reflective activities, both in big teams and small teams, leaving the room to individual contributions to the collective dialogue. Seminars by guests from both the academic and professional fields will take place.
Along the course the students will elaborate a presentation of a product service system idea, using the tools provided and experimenting techniques. In order to elaborate the final presentation they will integrate prototyping techniques (role playing, mockup, etc.) with storytelling and multimedia contents (slides, videos, sounds, still images, etc).
The final exam will consist in a simulated pitching session where the groups will present their product service system idea to possible clients/stakeholders. Pitching the project helps students develop their soft skills and aims at simulating the relationship with a possible client.
There are no pre-requisites for attendance.
Modalità di valutazione
Evaluation criteria and final exam
Designing and performing the final pitch will make students use and practice all the competences gained along the course. Therefore, the final evaluation will coincide with the evaluation of the final pitch, according to the following criteria:
the general congruence, consistency and strength of the concept and the representation (up to 10);
multimedia contents and possible other supports as slides. Evaluated: creativity and output realized (up to 10);
the performance as speech, setting and actions. Evaluated: creativity and output realized (up to 10).
The student's capability to get into the topic, to generate, to develop and present ideas, following and interpreting the process suggested by the instructors; a good capability of team working and a pro-active participation to the course will be also considered very positively.
Attendance is mandatory: only a maximum of 2 absences will be allowed. Participation to the collective presentations are mandatory.
Assignments cannot be delivered or presented in dates different than those scheduled in the course’s calendar.
Sufficient marks are equal or major than 18/30.
Bertolotti E., Daam H., Piredda F., Tassinari V. (eds.), The Pearl Diver. The Designer as Storyteller, Editore: DESIS Network - Dipartimento di Design, Politecnico di Milano, Anno edizione: 2016, ISBN: 978-88-941673-6- https://archive.org/details/ThePearlDiver_DESISA. Bazin, What is cinema? Vol. 1, Editore: Berkeley: University of California Press, Anno edizione: 1967 https://archive.org/details/Bazin_Andre_What_Is_Cinema_Volume_1Jenkins H., Ford S. and Green J., Spreadable Media: Creating Value and Meaning in a Networked Cultur, Editore: New York University Press, Anno edizione: 2013
Begleiter M., From Word to Image-2nd edition: Storyboarding and the Filmmaking Process, Editore: Michael Wiese Productions, Anno edizione: 2010
Katz S. D., Film directing: Shot by Shot: Visualizing from Concept to Screen, Editore: Michael Wiese Productions, Anno edizione: 1991
Ryan M.L., Narrative across Media: The Language of Storytelling, Editore: Lincoln: University of Nebraska Press, Anno edizione: 2004
Vogler C., The Writerâ¿s Journey: Mythic Structure For Writers, Editore: Michael Wiese Productions, Anno edizione: 1992
Ciancia M., Piredda F., Venditti S., Social Media Fiction: Designing Stories for Community Engagement, in Schoenau-Fog H., Bruni L. M., Louchart S., Baceviciute S. (eds), Interactive Storytelling. 8th International Conference on Interactive Digital Storytelling, ICIDS 2015, Copenhagen, Denmark, November 30-December 4, 2015- Proceedings, pp. 309-320, Editore: Springer, Anno edizione: 2015
Ciancia M., Venditti S., Piredda F., Shaping and Sharing Imagination: Designers and the Transformative Power of Stories, in Moura H., Sternberg R., Cunha R., Queiroz C., and Zeilinger M., Interactive Narratives, New Media and Social Engagement, University of Toronto, October 23-25, Proceedings, Anno edizione: 2014
Ciancia, M., Transmedia Design Framework. Design-Oriented Approach to Transmedia Research. In Ciastellardi M. e Di Rosario G. (eds), International Journal of Transmedia Literacy (IJTL) - From Storytelling to Intercreativity in the Era of Distributed Authorship, 1, 1: 131-145, Anno edizione: 2015, Fascicolo: 12
Tipo Forma Didattica
Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Di Progetto
Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese
This program has been designed to be delivered in the presence of people, hoping to overcome the health emergency linked to COVID 19. In the event of a prolonged health emergency, the timetable could vary, providing for the introduction (in part or in full) of online educational activities. More detailed information on the methods of provision and access, as well as the indications relating to security protocols and social distancing, will be available on the University and School website. More details on teaching will be communicated by the teachers in the manner provided.