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Scheda Riassuntiva
Anno Accademico 2019/2020
Scuola Scuola di Ingegneria Industriale e dell'Informazione
Insegnamento 053585 - HIGH-TECH STARTUPS: CREATING AND SCALING UP II
Docente Ghezzi Antonio
Cfu 5.00 Tipo insegnamento Monodisciplinare
Didattica innovativa L'insegnamento prevede  5.0  CFU erogati con Didattica Innovativa come segue:
  • Soft Skills

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Insegnamento
Ing Ind - Inf (Mag.)(ord. 270) - BV (479) MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE*AZZZZ055248 - HIGH-TECH STARTUPS
053585 - HIGH-TECH STARTUPS: CREATING AND SCALING UP II

Obiettivi dell'insegnamento

The course is conceived as an experiential based learning process, where students acquire frameworks, models and tools to develop their business mainly from the experience and advising of practitioners, i.e. entrepreneurs, venture capitalists, business angels, incubator/accelerator’s managers, with whom the course is designed. The faculty will provide a core of preliminary concepts through frontal lectures on hi-tech startups’ business model experimentation and validation.

The course will receive as an input the first version of a startup's business model developed by students in Part I: it will hence provide students with the environment and both the theoretical and pragmatic knowledge to achieve a full validation of such business model through experimentation and quasi-scientific approaches to entrepreneurship and strategy.

Consistently with Part I, students will  work in teams on their own business modelscrafted around their original business ideas, receiving inputs and feedbacks from practitioners, who participate as guest speakers, and throughout tutoring sessions.

The course fits into the overall program curriculum pursuing some of the defined general learning goals. In particular, the course contributes the development of the following capabilities:

Design solutions applying a scientific and engineering approach (Analysis, Learning, Reasoning, and Modeling capability deriving from a solid and rigorous multidisciplinary background) to face problems and opportunities in a business and industrial environment

Develop new ideas and solutions in business and industrial scenarios evolving over time

Interact in a professional, responsible, effective and constructive way in a working environment, also motivating group members


Risultati di apprendimento attesi

At the end of the course, the students will be able to:

 

  • Understand how to apply experimental and quasi-scientific approaches to formulate and test original business ideas;
  • validate a startup's  business model in all of its building blocks (related to value creation, value delivery and value capture);
  • Identify the key challenges for the validation and early development of hi-tech startups;
  • interact with both other students as startup team members and experts belonging to the faculty and the broad entrepreneurial ecosystem.

 

Through the project work, the students will also be able to:

  • Test and validate the business model in all of its components in the real world with potential customers and evangelists
  • Write an effective business proposal to ask for funding (e.g., to business angels, venture capitalist, incubator programs)
  • Effectively work in teams
  • Interact with practitioners of the financial sectorSummarize and present the results achieved in the business proposal in front of potential investors clearly and convincingly.

Argomenti trattati

The course is conceived as an experiential based learning process, where students acquire frameworks, models and tools to develop their business starting from theoretical frameworks and applying them by leveraging the experience and mentoring of practitioners, i.e. entrepreneurs, venture capitalists, business angels, incubator/accelerator’s managers, with whom the course is designed. The course is made of two independent though tightly intertwined parts (High tech Startup: Creating ans Scaling up I and II). In this second part, students will focus on experimenting and testing on their business model designed around an original business idea. The business model will be validated through Lean Startup Approaches (e.g. Lean Startup, Customer Development, Disciplined Entrepreneurship and Growth Hacking) and will feed a final deliverable consisting of a written document that illustrates and tests the business model and an “elevator pitch” to be presented to a committee composed of practitioners.

The course program includes the following topics:

  • How to apply experimental and quasi-scientific approaches to entrepreneurship and strategy through (e.g. Lean Startup, Customer Development, Disciplined Entrepreneurship and Growth Hacking)
  • How to experiment and test on the Business Model to achieve business model validation in all of its building blocks (i.e. value creation, value delivery and value capture)
  • How to frame the business model in an entrepreneurial strategy
  • How to design and perform an effective elevator pitch on the fully validate business idea.

Prerequisiti

Attending the course HIGH-TECH STARTUPS: CREATING AND SCALING UP I


Modalità di valutazione

Students who identified a new business idea based on an innovative technology (e.g., the result of current scientific research) or an innovative way of doing business in an incumbent business (e.g., innovative business model) in Part I of the course, shall form an entrepreneurial team, create a document describing how they experimented, tested and validated the business model and the related hypotheses, and prepare an "elevator pitch".

The exam consists in the evaluation by the faculty and by a commission of practitioners (including guest speakers of the course) of the document describing the business model validation and the presentation of the document in front of the same commission of practitioners ("elevator pitch").

In the exam the students must show that:

  • They understand how the business model is articulated, and are able to properly build one, tailored to their business idea
  • They understand how to frame the startup's business model within an entrepreneurial strategy
  • They have effectively validated the business model developed in all of its parts (i.e. value creation, value delivery, value capture), in the real world
  • They are able to summarize and communicate the key concepts of their business model in a public context through an elevator's pitch.

During the tutoring sessions, as well as in the exam, the students must also show that:

  • They are able to effectively work in teams
  • They are able to take advantage of the advice provided by practitioners and guest speakers.

Bibliografia

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
(hh:mm)
Ore di studio autonome
(hh:mm)
Lezione
16:30
24:45
Esercitazione
33:30
50:15
Laboratorio Informatico
0:00
0:00
Laboratorio Sperimentale
0:00
0:00
Laboratorio Di Progetto
0:00
0:00
Totale 50:00 75:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese
schedaincarico v. 1.6.5 / 1.6.5
Area Servizi ICT
11/08/2020