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Scheda Riassuntiva
Anno Accademico 2019/2020
Scuola Scuola di Ingegneria Industriale e dell'Informazione
Insegnamento 052806 - DESIGNING DIGITAL BUSINESS INNOVATION LAB
Docente Ghezzi Antonio , Mangiaracina Riccardo
Cfu 15.00 Tipo insegnamento Corso Integrato
Didattica innovativa L'insegnamento prevede  5.0  CFU erogati con Didattica Innovativa come segue:
  • Cotutela con mondo esterno

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Insegnamento
Ing Ind - Inf (Mag.)(ord. 270) - BV (479) MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE*AZZZZ097325 - DIGITAL BUSINESS INNOVATION
052806 - DESIGNING DIGITAL BUSINESS INNOVATION LAB
Ing Ind - Inf (Mag.)(ord. 270) - MI (481) COMPUTER SCIENCE AND ENGINEERING - INGEGNERIA INFORMATICA*AZZZZ097325 - DIGITAL BUSINESS INNOVATION
052176 - DESIGNING DIGITAL BUSINESS INNOVATION LAB (EIT I&E)

Obiettivi dell'insegnamento

Digital Business is the transformation of a company business generated by the Information and Communication Technology (ICT) and, more in general, by Digital Innovation. It can involve the internal processes, (e.g. the supply chain management, market relationship management, etc.), but also the entire business model. Digital Business means also the transformation of entire industries and supply chains, the creation of new sectors (e.g. those of Apps, eCommerce, etc.) and of completely new companies (i.e. Startups). The objective of this course is twofold. First, it aims to provide the methodologies and tools to develop and assess Digital Innovation projects (in both existing and new companies/market). Second, it aims to create an arena in which students can apply the methodologies to real cases in different digital areas.

 

Objectives: 

a) Understand context, functions, processes and performance (DdD1) 

b) Identify trends, technologies and key methodologies in a specific domain (DdD2)

c)Design solutions applying a scientific and engineering approach (Analysis, Learning, Reasoning, and Modeling capability deriving from a solid and rigorous multidisciplinary background) to face problems and opportunities in a business and industrial environment (DdD3)

 


Risultati di apprendimento attesi

a) With reference to objective a, in particulars, students will:1) Understand and interpret the strategic role of digital innovation, the current competitive digital business environment and its evolution; 2) Learn and critically understand – form a strategic point of view -  the most important “digital trends” affecting the business, the competitive environment and the industries, such as cloud, big data, Internet of Things, Artificial Intelligence, eSupply Chain, eProcurement, digital marketing etc. 3) Know the main steps and metholdologies to be exploited when launching a digital business (start up). In this light, a specific emphiasis will be given on the following methodologies: lean start up approach, business planning, etc. 4) Know the main steps and metholdologies to be exploited when supporting and innovating an existing business leveraging on digital innovation.

 

b) With reference to objective b): in particular, students will 1) Identify and apply the appropriate tools and methodologies for digital business innovation; 2) Discern and select the appropriate strategic approaches and technology trends related to a digital business; 3) Identify the appropriate strategic methodologies and tools to launch a new digital business or renew an existing traditional business.

 

c) With reference to objective c): in particular, students will 1) Integrate knowledge on digital innovation and technologies with business strategy and processes; 2) Manage the complexity of making judgements on digital business innovation and related social impact with limited information available. 3) Designsolutions applying a scientific and engineering approach (Analysis, Learning, Reasoning, and Modeling capability deriving from a solid and rigorous multidisciplinary background) to face problems and opportunities in a business and industrial environment; 4) Developnew ideas and solutions in business and industrial scenarios evolving over time.

 


Argomenti trattati

Strategic analysis applied to digital business. SWOT analysis, Value Chain, competitive advantage and competitive forces, strategic innovation and creativity (e.g. resource-based view and blue ocean strategy), business model design, digital disruption

Models, methodologies and tools enabling the launch of a new business and to compete in high tech contexts. Business model design through the business model canvas, the lean start-up approach, the start-up financing, resource gathering and allocation. 

Digital-Driven analysis and Business Process reengineering. Methodologies, techniques, and tools to analyse and re-design processes, when launching digital projects in existing companies

Value Assessment models. How to develop a model to assess the value and impacts generated by Digital Innovation projects. Application of the methodology to real examples and case studies.

Digital Markets & New Business Models. A deep dive into the most important digital trends enabling the development of new markets. Digital Commerce, Mobile Content & Apps, Digital Payments, Mobile Enterprise, Social Networks, Cloud and ICT-as-a-service, Big Data, Internet of Things, Artificial Intelligence, etc.

Digital marketing. Advanced market research (how to use big data and data tracking to better understand the customer behaviour), Customer experience design (methodologies and tools to design multichannel customer experiences), Tool supporting marketing planning (methodologies and techniques to target customers and to develop customized marketing plans), KPI of a multichannel marketing plan (tools and techniques supporting customer accountability, development of scorecards to measure a multichannel marketing plan).  

Digital Operations. eSupply Chain (automation and integration of the supply chain operative processes, e.g. logistics, sales, administration, etc.), Supply Chain Collaborative Planning (integrated and collaborative supply chain management, e.g. co-design, collaborative planning, etc.), Supply Chain Visibility (Internet of Things, tracing and visibility along the supply chain, anti-counterfeiting).

 

 


Prerequisiti
 

Modalità di valutazione

 ASSESSMENT (5 CFU)

The assessment will be based on a written exam at the end of the course.

 ASSESSMENT (10 CFU)

The evaluation of the digital business innovation LAB (10 credits) is based on the evaluation of the project. The project will be carried out in groups of 3-6 students. Students can propose a new digital business and develop a business plan or they can work on some real projects proposed by existing companies.

 ASSESSMENT (15 CFU)

The assessment will be based on the weighted average of the written exam (1/3), and the evaluation of the project (2/3).

Written exam (5CFU)

 The written exam will consist of open-ended questions covering all course content. Questions could refer to both theoretical concepts and short business cases (other than those discussed in class). Written exam grades range from 0 to 30 points. 18 is considered as the minimum threshold to pass the written exam. Students with a grade lower than 18 shall retake the written exam in any future call.

 Project evaluation (10 CFU)

The evaluation will be based on three criteria: 1) Correctness in applying tools and methodologies; 2) Empirical Effort; 3) Usefulness for the company proposing the project or innovativeness of the new business idea proposed by students.

 

Overall Final Grade (15 CFU)

The overall final grade presented to the students will result from the weighted average of the Written Exam grade (1/3) and the project grade (2/3).

 


Bibliografia
Risorsa bibliografica obbligatoriaRies, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Books.
Risorsa bibliografica obbligatoriaDownes, L., & Nunes, P. (2013). Big bang disruption.

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
(hh:mm)
Ore di studio autonome
(hh:mm)
Lezione
97:30
146:15
Esercitazione
52:30
78:45
Laboratorio Informatico
0:00
0:00
Laboratorio Sperimentale
0:00
0:00
Laboratorio Di Progetto
0:00
0:00
Totale 150:00 225:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese
schedaincarico v. 1.6.5 / 1.6.5
Area Servizi ICT
11/08/2020