Des (Mag.)(ord. 270) - BV (1159) PRODUCT SERVICE SYSTEM DESIGN - DESIGN PER IL SISTEMA PRODOTTO SERVIZIO
099961 - PRODUCT SERVICE SYSTEM DESIGN STUDIO - SERVICE DESIGN
099961 - PRODUCT SERVICE SYSTEM DESIGN STUDIO - SERVICE DESIGN
The objective of the course is to train students on the overall design of a product-service system, focusing specially on the design aspects of the services and their manifestation at physical and digital contact points. The Product Service-System Design Studio is articulated in theory lessons and laboratory activities: it guides students towards identifying and formulating a problem, developing a “concept”, in their technical feasibility development, with team activities. It concentrates on current themes and dialogues with reality and real players, through structural forms of context analysis and idea co-design. It integrates various disciplinary contributions and gives the opportunity to apply, in practice, design methods and instruments.
Risultati di apprendimento attesi
Students: - know and understand service design theory and instruments and those for designing physical and digital contact points, the techniques and instruments for on-field surveys and co-design; - can create a design summary and present it efficiently; - can develop, autonomously and in a group, product-service projects, sharing and communicating the project choices made, developing attitudes to negotiation, leadership and conflict handling; - can handle problems not closely related to the themes faced during teaching, transferring the knowledge obtained.
How to design meaningful experiences? How to manage those tangible and intangible elements that make memorable and flawless a service? How to map all the actors and the boundaries of the ecosystem in which a product-service system is placed? How to make user’s and provider’s interactions better or even involve them in a co-design process? How to handle real innovation through product-service system?
These are the main questions the course wants to give an answer.
The students will be asked to give reply to a brief by managing the complexity of the reality in which we live, relying on an iterative, user-centered, co-creative, holistic and very prototype-based process.
In a methodological path, supported by specific design tools, the students will be guided in the understanding of the real needs and expectations of the users and of the advantages for the service providers; they will be helped in the creation and delivery of real value for users and in the definition of efficient and efficace interactions; finally and most importantly they will be led through a trial-and-error process aiming to define the minimum viable service of their proposal and in to prove their ideas in the real world.
In the activities the students will face the following tasks:
to read and reframe a brief
to detect opportunities or to define and formulate a problem
to make on field and on desk research
to develop scenarios and concepts
to prototype and test solutions
to deliver final proposal
Contributes by different disciplines will be integrated to support the students in delivering meaningful work at each stage: research, idea generation, PSS development, prototyping and delivering. These stages will correspond to assignments and deliveries which will be evaluated step by step and contribute to the final evaluation.
Moreover this studio has been conceived to challenge young designers to take position respect to the topic assigned, to the meaning and importance of innovation, to its effect on society and to the need of including the user and stakeholders in the design process.
More specific details about the year’s topic, the calendar and the precise evaluation methods will be delivered to the students as soon as they will be available.
Attendance is mandatory: only a maximum of 3 absences will be allowed. Participation to the collective presentations and the moments of delivery of the assignments are mandatory.
Assignments cannot be delivered or presented in dates different than those scheduled in the course’s calendar that will be provided at the start of the course.
There are no pre-requisites for attendance.
Modalità di valutazione
Students will work in small teams, each one developing an original project: the final evaluation will be the average of the marks obtained in the assignments, with a possible positive-negative variation of 2 points related to the group and individual attitude and improvement in class all along the course (see final point in this section).
Each assigment will generate a specific output that students will have to explain and illustrate in presence, using a variable mix of visual materials (digital presentations, mock-ups, posters and printed documents, written reports).
The assessment criteria for this course will be based upon the student's capability to get into the topic, and to generate and develop innovative ideas following and interpreting the process suggested by the instructors.
A good capability of team working and a pro-active participation to the course will be also considered very positively.
Meroni Anna, Selloni Daniela, Rossi Martina, Massive Codesign. A Proposal for a Collaborative Design Framework, Editore: FrancoAngeli, Anno edizione: 2018, ISBN: 9788891767912 http://ojs.francoangeli.it/_omp/index.php/oa/catalog/book/303Meroni Anna, Sangiorgi Daniela, Design for Services, Editore: Gower Publishing Limited, Anno edizione: 2011, ISBN: 978-0-566-08920-6
James Kalbach, Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams, Editore: O'Reilly, Anno edizione: 2016
Marc Stickdorn, Jakob Schneider, This Is Service Design Thinking: Basics, Tools, Cases, Editore: John Wiley & Sons Inc, Anno edizione: 2009
Roberto Verganti, Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean, Editore: Harvard Business School, Anno edizione: 2009
Alexander Osterwalder, Yves Pigneur, Value Proposition Design, Editore: Edizioni LSWR, Anno edizione: 2015
Tipo Forma Didattica
Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Di Progetto
Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese