logo-polimi
Loading...
Risorse bibliografiche
Risorsa bibliografica obbligatoria
Risorsa bibliografica facoltativa
Scheda Riassuntiva
Anno Accademico 2018/2019
Scuola Scuola del Design
Insegnamento 053441 - USER AND SOCIAL INNOVATION
Docente Marinoni Elena
Cfu 6.00 Tipo insegnamento Monodisciplinare
Didattica innovativa L'insegnamento prevede  4.0  CFU erogati con Didattica Innovativa come segue:
  • Soft Skills

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento
Des (Mag.)(ord. 270) - BV (1092) DESIGN DEGLI INTERNI - INTERIOR DESIGN***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1097) DESIGN FOR THE FASHION SYSTEM - DESIGN PER IL SISTEMA MODA***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1159) PRODUCT SERVICE SYSTEM DESIGN - DESIGN PER IL SISTEMA PRODOTTO SERVIZIO***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1160) DESIGN DEL PRODOTTO PER L'INNOVAZIONE***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1161) INTERIOR DESIGN***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1162) DESIGN DELLA COMUNICAZIONE***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1163) DESIGN PER IL SISTEMA MODA***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1164) PRODUCT SERVICE SYSTEM DESIGN***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1260) INTERIOR AND SPATIAL DESIGN***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1261) INTEGRATED PRODUCT DESIGN***AZZZZ053441 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1262) DIGITAL AND INTERACTION DESIGN***AZZZZ053441 - USER AND SOCIAL INNOVATION

Obiettivi dell'insegnamento

Obiettivo dell'insegnamento è fornire gli strumenti concettuali per leggere e interpretare i fenomeni di cambiamento culturale e sociale, e le loro conseguenze sui comportamenti. Inoltre, User and Social Innovation, attraverso lezioni teoriche ed esercizi applicativi, dà agli studenti una base teorica e metodologica per individuare tendenze e cogliere fenomeni emergenti che possono influenzare l'innovazione in diversi ambiti.


Risultati di apprendimento attesi

Lo studente:
- sa cogliere e decodificare il cambiamento sociale attraverso l'osservazione dei fenomeni culturali;
- sa utilizzare strumenti e metodi per monitorare comportamenti ed espressioni della società al fine di anticipare i cambiamenti sociali e progettare l'innovazione.


Argomenti trattati

In order to train students’ awareness about the recurring dynamic between social change, emerging lifestyle trends and new aesthetics catching on in the design field, the programme will be dealing with the following topics:

  • An introduction to trend forecasting intended as a research tool to support brands, creative processes, design thinking and new products development
  • The evolution of trend research tools, from trend books and cool hunting to AI-driven trend forecasting platforms
  • The dictionary of the trend forecaster: what’s the difference between trends, microtrends, megatrends, styles, fads, memes
  • How do trends spread? Trickle Down Effect, Bottom-up Effect, The curve of trend diffusion
  • The five steps of the trend forecasting methodology
  • Mapping the keyplayers in trend forecasting field
  • Focus on emerging trends reshaping the current scenarios of fashion, design, retail and communication

In addition to the professor's lectures, the programme will be enhanced through in class team works, guests testimonies, flipped classes, presentation of remarkable case studies showing actual applications of the trend research methodology to real business contexts.


Prerequisiti

There are no pre-requisites for attendance.


Modalità di valutazione

1. The students' mastery of the theoretical contents of the programme will be evaluated in the occasion of an intermediate assessment which is a written test with open questions about both the constructs shared in class and the three references of the essential bibligraphy, reported below:

_Raymond, M., The Trend Forecasters Handbook, London Laurence King, 2010
_Gladwell, M., The Tipping Point: How Little Things Can Make a Big Difference, Lb Books, 2001
_Gibson, W., Pattern recognition, Berkley Pub Group, 2003 

The mark of the intermediate assessment will account for 30% of the final mark.

 

 

2. The final assessment will consist of the delivery and in class presentation of a trend report developed in team (approximately 3/4 persons for each team) and supported by an iconographic research. The trend report, illustrated through a cross-sectorial approach, will be structured according to the guidelines provided in the brief by the professor.

The final assessment will be aimed at evaluating the students’ following skills:

-the capability to collect evidences and insights from a variety of both primary and secondary sources, selecting the relevant insights and leveraging as research methods both participant observation and desk research

-the capability to provide through a cross-sectorial approach a consistent and visually rich data set to back up the research work

-lateral thinking in finding out in a sensible and original way meaningful connections in the data set

-critical thinking in interpreting and contextualizing data and supporting evidences wither a wider socio-cultural framework

-graphic and communication skills in developing an original and effective way to convey the research findings

-effectiveness in public speaking and mastery of proper lexicon

 

The mark of the trend report will account for 70% of the total final mark.


Bibliografia

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
(hh:mm)
Ore di studio autonome
(hh:mm)
Lezione
43:00
86:00
Esercitazione
7:00
14:00
Laboratorio Informatico
0:00
0:00
Laboratorio Sperimentale
0:00
0:00
Laboratorio Di Progetto
0:00
0:00
Totale 50:00 100:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese

Note Docente
schedaincarico v. 1.6.1 / 1.6.1
Area Servizi ICT
20/11/2019