Des (Mag.)(ord. 270) - BV (1159) PRODUCT SERVICE SYSTEM DESIGN - DESIGN PER IL SISTEMA PRODOTTO SERVIZIO
053393 - FINAL SYNTHESIS DESIGN STUDIO SECT.2
The objective is to train students in the advanced and executive design of a product-service system: from project opportunity identification to the production of ideas, from development to on-field prototyping. The Final Synthesis Design Studio supplies tools that are useful for interpreting the project themes in the widest context of current cultural, social and technical transformations in a critical and personal manner. Students are called to elaborate an original project working in a team, with special attention on the semantic, functional, typological and technical aspects, and also to define the maximum economic feasibility elements.
Risultati di apprendimento attesi
Students: - know and understand the theory and instruments of the product-service project, interpreting the dynamics of multi-cultural and multi-disciplinary interaction; - can collect the implications of their project choices in relation to company, market, society and environment; create project summaries; present product-service systems using articulate narration; organise prototyping; - know how to develop and interpret the project themes both autonomously and in a group, sharing and communicating the project choices made, developing attitudes for negotiation, team building, leadership and conflict handling; - can handle problems not closely related to the themes faced during teaching, transferring the knowledge obtained.
Social innovation are solutions to perceived problems which are solved through collaboration and networking, and impact not only the actors involved but society as a whole. Design for social innovation the creativity at the heart of the process and transform it into an enabling tool. In this course students will co design an eco-system of product and services, able to empower connections between students, artisans, makers and habitain a specific Neighbourhood. They will map the neighbourhood to discover interesting insights, will work closely with local actors and will prototype products and services rapidly to test them and engage the community. The aim of the project is to create artefacts to regenerate public space and enforce local identity. Students will reflect on their role as designers in this context and will finalise project presentations capturing both the process and the final result. The course will focus on community led design and enabling services.
Deeply understand context research and stakeholder mapping
Gain experience in effectively analysing and Visualising field research results
Learn how to generate creative ideas with local stakeholders
Gain experience with quick prototypes and live testing
Deeply understand storytelling role and practice
Gain understanding about cultural management and audience building
Structure and organization
The different phases will involve different learning modules such as lectures, hands-on workshops, and project reviews.
In particular, the activities will be focused on:
Framing the context: stakeholder mapping, ethnographic research and desk research.
The students will explore both the local contest and the general topic through their own observation, desk research and interaction with local stakeholders. The students will generate maps, and will visualise insights from this phase. - 1st assignment presentation
Community building and territorial communication
The work in the local context continues, involving local stakeholder and communication some of the previous results. A community is built around the brand. Here is also the beginning of an overall storytelling.
co-Generating service ideas
Starting from the previous results the students will be generating service ideas on two levels: one regarding the local brand and another collaborative production. The ideas will be developed for each given neighbourhood.
Concept generation and development - 2nd assignment delivery
4.. Rapid prototyping
The digital and physical ideas are prototyped and tested in classroom, and when possible also in the actual context.
Defining and developing service ideas - Project development 3rd assignment delivery
6.. Identifying business models
7.. Prototyping and validating ideas
A prototyping event including the local stakeholders and the specific context. Here the students will prototype a whole service experience.
8.. Finalizing service ideas and story telling
Preparing effective final presentations
The final exam will require students to hand in:
- a synthetic presentation of the work done (ppt, pdf, video, and so on) + (if relevant) mock-ups of physical service touchpoints
- an experience prototyping of the service in form of a video.
- a booklet describing the synthesis of the service developed.
More specific indications on each of these deliverables will be given during class.
Suggested books and articles
Addarii, Lipparini (2017) Visions and trends of social innovation, (published by European Commission)
Burns C., Cottam H., Vanstone C., Winhall J. (2006). “Transformation Design”, RED paper 02, Design Council, London.
Busacca, Maurizio (2013) Oltre la retorica della Social Innovation. impresa Sociale numero 3 2013.
Cities of Making Brussels, Cities of Making - City Report. Ed. by Latitude Platform for Urban Research and Design, Brussels Enterprises Commerce and Industry (BECI), Technical University of Delft, The RSA, l’Université libre de Bruxelles, University College London, Vrije Universiteit Brussel. www.citiesofmaking.com, May 2018
Concilio, Urban Living Labs. Opportunities in and for planning. In Human Smart Cities; Rethinking the Interplay between Design and Planning; Editors: Concilio, Grazia, Rizzo, Francesca (Eds.) 2016
Consilium Research and Consultancy Ltd, Arts and Communities programme - Report 2017, April 2017
EESC Study, Culture, Cities and Identity in Europe; 2016
European Commission, Cities as Living Labs – Increasing the impact of investment in the circular economy for sustainable cities, July 2017
European Network of Living Labs and World Bank, Citizen-Driven Innovation: A guidebook for city mayors and public administrators. Jarmo Eskelinen, Ana García Robles, Ilari Lindy, Jesse Marsh, Arturo Muente-Kunigami EDITORS 2015
European Network of Living Labs, Introducing ENoLL and its Living Lab community, main editors: Ana García Robles, Tuija Hirvikoski, Dimitri Schuurman, Lorna Stokes, 2015
Holst and St.hlbr.st, The Living Lab Methodology Handbook. A Transnational Nordic Smart City Living Lab Pilot – SmartIES; Dep. Social Informatics at Lule University of Technology and CDT – Centre for Distance-spanning; Technology, Sweden, 2012