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Risorse bibliografiche
Risorsa bibliografica obbligatoria
Risorsa bibliografica facoltativa
Scheda Riassuntiva
Anno Accademico 2018/2019
Scuola Scuola del Design
Insegnamento 052826 - SEMIOTICS METHODS FOR DESIGN
Docente Manchia Valentina
Cfu 6.00 Tipo insegnamento Monodisciplinare

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento
Des (Mag.)(ord. 270) - BV (1162) DESIGN DELLA COMUNICAZIONE***AZZZZ052826 - SEMIOTICS METHODS FOR DESIGN

Obiettivi dell'insegnamento

While carrying out actions, human beings use a wide variety of information. Each culture and social group has elaborated and organised certain types, logic, support and strategies for handling this variety of information channels (sight, touch, sound, smell, taste). The course introduces students to an analysis of the plurality of forms and social organisations that the various human societies have created to structure their communication. During the lessons, matters such as the social life of the media, the nexus between senses, actions and information, the bond between the social habitus and styles of communicative interactions, the cultural varieties of forms, practices and information supports are studied. Lessons provide an alternation of theory and practice


Risultati di apprendimento attesi

Students:
- know how to apply the anthropological instruments for analysing case studies and critically observing the communication processes;
- can identify anthropological dynamics in the design circles in which they work;
- know how to assess, independently and critically, different contexts of communication design and integrate an anthropological vision of design methodology.


Argomenti trattati

The course introduces students to a review and analysis of several examples of visual communication forms and artefacts, with a particular reference to the so-called “informational images” (graphic images, scientific images, technical illustrations, maps, diagrams, data visualizations).

Included among the course topics are: semiotic prolegomena to meaning; the role of signs as part of social life; the nexus between expression and content as well as between design and content; the difference between language and representation, as well as the difference between representation and visualization; semiotics concepts and tools; analytic instruments to describe the scientific and visual information practice. Lessons provide an alternation of theory and practice.


Prerequisiti

There are no pre-requisites for attendance.


Modalità di valutazione

Attending students: a teamwork activity of students on a case study analysis, with an oral presentation; a group essay on a visual artefact (750 words per chapter; each student is required to write a chapter), and a short confirmation oral exam. The evaluation of the teamwork activity is personal (max 10/30 points) as well as the evaluation of the group essay (max 20/30 points), to be added to a short confirmation oral exam score.

Non-Attending students: an essay on a visual artefact with the didactic contents of the Study Programme (see bibliography; 3000-5000 words), and a short confirmation oral exam.


Bibliografia
Risorsa bibliografica obbligatoriaJean-Marie Floch, Visual Identities, Editore: Continuum, Anno edizione: 2000, ISBN: 0826447392
Note:

Students must read Introduction, chapter 2, and chapter 4.

Risorsa bibliografica obbligatoriaFranoise Bastide, "The iconography of scientific texts: principles of analysis", Representation in scientific practice, edited by M. Lynch and S. Woolgar (pp. 187-229), Editore: MIT Press, Anno edizione: 1990
Note:

Available soon on Beep

Risorsa bibliografica obbligatoriaLev Manovich, "What is visualization?", Anno edizione: 2010 http://manovich.net/index.php/projects/what-is-visualization
Risorsa bibliografica obbligatoriaEdward Tufte, "Visual and Statistical Thinking: Displays of Evidence for Making Decisions. The Cholera Epidemic in London, 1854", Visual Explanations (pp. 27-37), Editore: Graphics Press, Anno edizione: 1997
Note:

Available soon on Beep

Risorsa bibliografica obbligatoriaJames Elkins, Art History and Images That Are Not ArtAuthor/The Art Bulletin (pp. 553-571), Anno edizione: 1995, Fascicolo: Vol. 77, No. 4
Note:

Available soon on Beep

Risorsa bibliografica obbligatoriaRoland Barthes, "Rhetoric of the Image", Visual Rhetoric in a Digital World: A Critical Sourcebook (pp. 152-163), Editore: Bedford/St. Martin's, Anno edizione: 2004
Note:

Compulsory for not attending students. Available soon on Beep.

Risorsa bibliografica obbligatoriaUmberto Eco, Kant and the Platypus: Essays on Language and Cognition, Chapter 6, "Iconism and Hypoicon" (pp. 337-392), Editore: Hartcourt, Anno edizione: 1999
Note:

Compulsory for not attending students

Risorsa bibliografica obbligatoriaAlgirdas Julien Greimas, Figurative Semiotics and the Semiotics of the Plastic Arts/New Literary History (pp. 627-649), Anno edizione: 1989, Fascicolo: Vol. 20, No. 3, Greimassian Semiotics
Note:

Compulsory for not attending students. Available soon on Beep

Risorsa bibliografica obbligatoriaDaniel Chandler, Semiotics. The Basics, Chapter 1 "Models of the sign" (pp. 13-57), Editore: Routledge, Anno edizione: 2002
Note:

Compulsory for not attending students. Available soon on Beep


Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
(hh:mm)
Ore di studio autonome
(hh:mm)
Lezione
43:00
86:00
Esercitazione
7:00
14:00
Laboratorio Informatico
0:00
0:00
Laboratorio Sperimentale
0:00
0:00
Laboratorio Di Progetto
0:00
0:00
Totale 50:00 100:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese

Note Docente
schedaincarico v. 1.6.4 / 1.6.4
Area Servizi ICT
10/07/2020