Des (1 liv.)(ord. 270) - BV (1089) DESIGN DELLA MODA
099971 - METADESIGN STUDIO
Il Metaprogetto è quella fase progettuale che conduce alla formulazione del concept di progetto attraverso un percorso di ricerca che opera una sintesi tra obiettivi progettuali, vincoli tecnologici e produttivi, contesto di mercato e tendenze di consumo delle comunità sociali di riferimento. In particolare, il Laboratorio di Metaprogetto offre una visione completa sul processo progettuale di una collezione di abbigliamento, approfondendo fasi, attività e strumenti del progetto. Il Laboratorio prevede lezioni teoriche, lezioni strumentali, seminari di ospiti esterni e ore laboratoriali durante le quali gli studenti hanno la possibilità di lavorare in aula al progetto.
Risultati di apprendimento attesi
Lo studente: - conosce e comprende metodologie e strumenti per impostare, in sintonia con gli obiettivi di una specifica richiesta di progetto, un processo di ricerca a supporto dei processi progettuali; - sa definire concept di progetto e contestualizzare il progetto in un quadro di riferimento mercatistico, culturale, economico e sociale; - in autonomia e in gruppo imposta il processo di ricerca a sostegno del progetto, opera scelte progettuali e comunica il progetto, sviluppando attitudini alla negoziazione, al teambuilding, all'assunzione di leadership e alla gestione del conflitto
Metadesign is a design methodology that leads to the concept definition of a new product or service, through a research process that synthesizes design goals, technological and productive constraints, market context and consumption trends for a consumers’ group of reference.
In particular, Metadesign studio aims to present the whole design process for an apparel collection, covering phases, activities, and tools. The studio offers theoretical lessons, instrumental lectures, seminars with guest speakers—all focusing on processes and tools for collection development and merchandising-- and working hours in class.
The lectures are designed to introduce and clarify the topics being covered in the course, and to relate those topics to business applications.
The assignment requires the development of concept and guidelines of a Spring-Summer womenswear collection for a fashion ready-to-wear brand: RED Valentino.
Students, grouped in teams, are required to develop an assigned inspirational theme --design brief-- (an iconic personality paired with an historical period) up to a collection’s architecture, following a methodological path supported by theoretical and instrumental lectures and tools.
Students are required to develop the assignment with the guidance of professors and teaching assistants. During working hours, students are required to work in class on their team assignment with their teammates. Moreover, during working hours each team will meet professors and teaching assistants on a weekly basis to present their work-in-progress. Reviews with professors and teaching assistants are addressing and sharing meetings on methods and contents. Reviews aim, on one hand, to sharing developed activities and in progress work and, on the other one, to receive comments and suggestions to improve and continue the project. Weekly reviews are mandatory.
The assignment includes three phases/parts as follows:
1. SCENARIO DESIGN
This phase requires the development of an assigned inspirational theme for a collection, organized in three subthemes, as three different perspectives or interpretations on the main assigned theme. Scenario development includes:
1.1. Case Study Analysis
1.2. Iconographic Research (Trend Research)
1.3. Consumer Profiling
2. PRODUCT DESIGN
This phase requires the definition of the collection stylistic codes, according to the brand identity and the three scenarios/lines proposed, and the design of the main key items and outfits for each scenario/line.
Product design includes:
2.1. Merchandise Research
2.2. Stylistic Codes Definition (Concept)
2.4. Key items/outfits design
2.5. Fine tuning of Moodboard and Lifestyle boards
3. MERCHANDISE PLANNING
This step requires the planning of the collection’s architecture (merchandise plan), managing the variety of apparel categories and the assortment of typology of items within a category, according to occasions of use.
Merchandise planning includes:
3.0. Key Items/Outfits Design Fine Tuning
3.1. Occasions of Use Definition:
3.2. Collection Development
3.3. Merchandise Grid Development
3.4. Collection’s Fabrication and Color Variations
3.5. Retail Price Tiers Definition
3.6. Sales Lookbook
3.7. Press release
Per accedere alla frequenza del Laboratorio di 2° anno è richiesto il superamento di tutti i Laboratori di 1° anno.
Modalità di valutazione
The evaluation of each assignment will cover the following aspects:
- Methodological coherence: Understanding and application of the metadesign process and phases;
- Research skills and critical thinking: Understanding of the Brief; quality, level of definition and consistency of the research; quality of sources;
- Creativity and design attitude: Capability to give a critical and original design solution;
- Representation skills and graphic project: quality and accuracy of freehand and computer assisted drawing skills, quality of graphic elements to support the visual presentation of the project (graphic layout, color fidelity, image quality and definition, accuracy in the application of material samples, etc.);
- Communication skills: Quality of the oral presentation, structure of the oral presentation, use of professional language, and mannerisms;
- Team collaboration: Equal share of workload among team members, cohesiveness, and fairness.
- Motivation and participation: Timeliness, accountability, active and critical participation during lectures and reviews. Motivation and active participation will be measure also using a peer-to-peer evaluation system, consisting in a team self-evaluation by each team members for each required delivery.
The final evaluation will not be based on the arithmetic mean of all grades but will be based on the assessment of the gradual qualitative advancement, in relation to the abovementioned aspects, demonstrated by each team and each team member through the sequence of assignments and activities planned. In fact, the three deliveries planned for team assignments will show the team’s and team members’ growth and maturity in term of understanding and application of design methodology, quality and depth of research, creativity and design attitude. Individual assessment will be then supported by the quality of the student-professor interaction during weekly review, peer-to-peer evaluation, individual exam.