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Scheda Riassuntiva
Anno Accademico 2017/2018
Scuola Scuola del Design
Insegnamento 050564 - ANTHROPOLOGY OF COMMUNICATION
Docente De Kerckhove Derrick Claude Frederic
Cfu 6.00 Tipo insegnamento Monodisciplinare

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento
Des (Mag.)(ord. 270) - BV (1162) DESIGN DELLA COMUNICAZIONE***AZZZZ050564 - ANTHROPOLOGY OF COMMUNICATION

Programma dettagliato e risultati di apprendimento attesi

The course is about how communications change, structure and condition individual people and societies.  Great theories will be explored with the students, but we will pay attention as well to media design issues. The objective then is to equip students with a base from which they can develop a vision adjusted to their own skills.

Course agenda

September: Technology

1. (Sept. 21) What is meant by anthropology - From orality to full literacy - theories of language formation and association with different media (From Vico to McLuhan - Alphabet and brain – Jack Goody, etc.) 
2. (Sept. 28) The rapid rise of electricity – connections – volume – speed – complexity – configurations of social media – design a grammar of media – McLuhan’s decalogue

Analysis of different sets of technologies including Algorithms,  Sensors, Artificial Intelligence, Big Data, Blockchain, Complex Systems Interactions, and Communications.

October: Individual Impact
3. (Oct. 5) Living in three spaces - issues of design - screenology
4. (Oct. 12) Identity – anthropological considerations (Philippe Descola – Rosane Araujo) – private versus public and shared – digital unconscious
5. (Oct. 19) Connected Intelligence – designing connectivity – hypertinence (search engines from Yahoo to Big Data) – cognitive revolutions – i-addiction
6. (Oct. 26) The education of Pinocchio 2.0 – Jesuits 2.0 – design a media balanced curriculum

November

Ethical and cognitive aspects
Survey of new cognitive and ethical aspects that need to be considered by sociologists, designers, policy makers and education.

7. (Nov. 2) The Internet as a social limbic system – from Arab Spring to Jihad – cyber-bullism – social support sites
8. (Nov. 9) The era of transparency – Singapore – new ethics –design an ethical order of priorities
9. (Nov. 16) Politics (soft power) – whistleblowing – Datacracy design a mutually transparent political system

Review of independent entities in society, including potential shifts in social dynamics, the acceptability of these new entities as related to the potential generation gap, changes in politics and potential inequalities at geographical and local level.

Economy
10. (Nov. 23) Vertical scenarios – implications in a variety of applications fields, including education, health care, smart cities, industry 4.0
11. (Nov. 30) Impact on jobs – User-Generated-Employment – Work and employment – (self-employment) – design your own 

Market Impact
Overview of the changes induced in the market, AI’s effect on jobs, shifts in the value chain, experience economy and related perception of value, and other analyses in various economic contexts.

December: Culture

12. (Dec. 14) Augmented Humans - Bionics – Brain Computer Interfaces – Neuro-technologies – Nootropics –Genetics
13. (Dec. 21) Art and technology – global art – trends and categories – anthropological considerations – telepresence – multimedia senses – point of being – return of tactility

Towards transhumanism ? 

Humans have benefitted from several augmentation technologies over the centuries, from tools to increase their manipulation capabilities and their strength to devices to extend their senses, microscopes and loudspeakers.This progress continues providing augmentation that is becoming seamless, invisible and integrated in the human being. New media artists show us how.

 

 

Suggested readings

Jussi Parikka (ed.), Geology of Media, University of Minnesota Press (2015)

Chapter one: Materiality (for a theoretical overview) 
Lev Manovich, Software takes Command, Bloomsbury 2013.

Introduction, Summary of the book’s narrative, pp. 43-51
Conclusion, Software, hardware, and social media TO Software Epistemology, 329-341
 Mari K. Swingle, i-Minds, New Society Publishers, 2016

Ch 3 - The Biological Science: What’s Really Going on in Our Brains? pp. 19-36.
Ch 6 – The story of Alpha, pp. 63-89.
Ch 11 - Adult Play (Sex and Sexuality), pp. 157-177.
Ch 13 – 191 i-Addiction: A New World, pp. 191-205.

 
Lauren Rabinovitz and Abraham Geil (eds.) Memory Bytes, Duke University Press, 2004.

N. KATHERINE HAYLES Bodies of Texts, Bodies of Subjects: Metaphoric Networks in New Media, p. 257.
THOMAS SWISS Electronic Literature: Discourses, Communities, Traditions, p. 283.
VIVIAN SOBCHACK Nostalgia for a Digital Object: Regrets on the Quickening of QuickTime, p. 305.
Noah Wardip Gruin and Nick Montfort, The New Media Reader, M.I.T. Press, 2003
Stefan Selke (ed.), Lifelogging, Springer, 2016.

Stefan Selke Lifelogging—Disruptive Technology and Cultural Transformation—The Impact of a Societal Phenomenon, pp. 1-24.
Deborah Lupton, You are Your Data: Self-Tracking Practices and Concepts of Data, pp. 61-79.
Na Li/Frank Hopfgartner, To Log or Not to Log? SWOT Analysis of Self-Tracking, pp. 305-326
Jim Gemmell, The Emergence of Lifelogging and Thinglogging, pp. 327 – 344.
Athina Karatzogianni and Adi Kunstman (eds.), Digital Cultures and the Politics of Emotion, Feelings, Affect and technological Change, Palgrave MacMillan 2012.

WikiLeaks Affects: Ideology, Conflict and the Revolutionary Virtual, Athina Karatzogianni, p. 52.
Symptomologies of the State: Cuba’s ‘Email War’ and the Paranoid Public Sphere, Laura-Zoë Humphreys p. 197.
The Seducer’s Net: Internet, Politics and Seduction, Julia Rone, p. 214
The Politics of the Affective Digital, Athina Karatzogianni, p. 245.
Benjamin Barber, Jihad Versus MacWorld, The Atlantic, 1992.
NB: Please note that all the books listed above are available on line.

 


Note Sulla Modalità di valutazione

During the course, each student will present a review of a selection from among the suggested books and essays. Students will also form groups of 3 to 5 persons to develop, propose and realize an app, a mooc, a transmedia design, or any other digital production on a theory or topic of their choice. The final oral examination will bear on a short interview on what the student has accomplished in his or her group, as well as a few questions about the following books: 

Obligatory for all students:

•      Roberto Saracco (ed.), Symbiotic Autonomous Systems, 2017 (supplied on line)

•      Derrick de Kerckhove, The Skin of Culture, Routledge and Kegan
Paul, 1997.

•      Non frequenters: need to add one more book for their exam:

Amber Davisson and Paul Booth (eds.), Controversies in Digital Ethics, Bloomsbury, 2016. 

 

 

 

 


Bibliografia
Risorsa bibliografica obbligatoriaDerrick de Kerckhove, The Skin of Culture, Editore: Routledge and Kegan Paul, Anno edizione: 1997
Risorsa bibliografica obbligatoriaRoberto Saracco, Symbiotic Autonomous Systems, Editore: (supplied on line), Anno edizione: 2017

Mix Forme Didattiche
Tipo Forma Didattica Ore didattiche
lezione
43.0
esercitazione
7.0
laboratorio informatico
0.0
laboratorio sperimentale
0.0
progetto
0.0
laboratorio di progetto
0.0

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese

Note Docente
schedaincarico v. 1.6.5 / 1.6.5
Area Servizi ICT
03/12/2020