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Risorse bibliografiche
Risorsa bibliografica obbligatoria
Risorsa bibliografica facoltativa
Scheda Riassuntiva
Anno Accademico 2017/2018
Scuola Scuola del Design
Insegnamento 051345 - STRATEGIC AND SERVICE DESIGN
Docente Cautela Cabirio
Cfu 6.00 Tipo insegnamento Monodisciplinare

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento
Des (Mag.)(ord. 270) - BV (1160) DESIGN DEL PRODOTTO PER L'INNOVAZIONEPR2AZZZZ051345 - STRATEGIC AND SERVICE DESIGN
Des (Mag.)(ord. 270) - BV (1261) INTEGRATED PRODUCT DESIGNIP2AZZZZ051345 - STRATEGIC AND SERVICE DESIGN

Programma dettagliato e risultati di apprendimento attesi

Brief Introduction

 

The course aims to transfer knowledge, tools and approaches to understand and practice design strategies and service design logics.

The main perspective takes in account the specific context - the Integrated Product Design Master degree – and so considers and starts by the product as the main offering part of a whole offering system. Strategic design considers at the center of the attention the product-service system intended as the integrated system made by products, services and communication that companies and organizations leverage to build the brand identity, to position it, to serve the market and to create value for the stakeholders system.

Product is considered in both terms: as value asked by users to fulfill a specific need; on the other hand the product is often an service enabler where the distinction between tangible and intangible offering parts blur.

The course specifically starts with the basic concepts of strategic design and then considers how the digital transformation impacts the way companies manage design strategically and creates value.  

Strategic design is framed indeed according to different dimensions: a way to create differentiation; a process to manage innovation dynamics; an approach to create sense and storytelling in order to entice new users; a way to humanize and boosting the new technology diffusion. 

 

Course goals

 

Students by the end of the course are expected to:

 

- frame a business problem with the lens of strategic design

- conceptually handle the basic concepts

- understand and distinguish the strategic design approach of different organizations

- create a design strategic path given specific business goals   

 

Course organization

 

The course is characterized by a strong theoretical part, a project work and some didactic innovative experiments based on students active involvement to create a strategic map about what is happening in the business world through the lens of design.   

The theoretical part will be divided into the following parts:

-          The basic of strategic design and service design

-          Design strategies: goals, business logic, innovation effort

-          Design management: pillars and dynamics

-          Design execution: from vision to product-service system implementation

 

For each area lectures will provide:

- main concepts and frames

- business cases

- tools and methodologies

- meeting with key informants/design manager

 

The project work will drive students to create a strategic design plan for a chosen company (with the Professor support).

 

 


Note Sulla Modalità di valutazione

 

Evaluation

 

The final evaluation will be composed by the following parts:

- Oral: 50%

- Project work (Strategic design plan): 30%

- Group Blog (instruction will be provided during lectures): 20%

 

Course Policy

 

The course attendance is mandatory. Minimum 80% of the presence is required.

 


Bibliografia
Risorsa bibliografica obbligatoriaJoichi Ito, Jeff Howe,, Whiplash: how to survive our Faster Future , Editore: Grand Central Publishing, Anno edizione: 2016
Risorsa bibliografica obbligatoriaRoberto Verganti, Overcrowded-Designing meaningful products in a World awash with Ideas , Editore: The MIT Press, Anno edizione: 2016

Mix Forme Didattiche
Tipo Forma Didattica Ore didattiche
lezione
43.0
esercitazione
7.0
laboratorio informatico
0.0
laboratorio sperimentale
0.0
progetto
0.0
laboratorio di progetto
0.0

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese

Note Docente
schedaincarico v. 1.6.5 / 1.6.5
Area Servizi ICT
11/08/2020