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Scheda Riassuntiva
Anno Accademico 2017/2018
Scuola Scuola di Ingegneria Industriale e dell'Informazione
Insegnamento 097408 - DESIGNING DIGITAL BUSINESS INNOVATION LAB
  • 097406 - DESIGNING DIGITAL BUSINESS INNOVATION LAB
Docente Balocco Raffaello
Cfu 10.00 Tipo insegnamento Modulo Di Corso Strutturato

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Insegnamento
Ing Ind - Inf (Mag.)(ord. 270) - BV (479) MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE*AZZZZ097408 - DESIGNING DIGITAL BUSINESS INNOVATION LAB
098451 - DESIGNING DIGITAL BUSINESS INNOVATION LAB
Ing Ind - Inf (Mag.)(ord. 270) - CO (482) COMPUTER SCIENCE AND ENGINEERING - INGEGNERIA INFORMATICA*AZZZZ098451 - DESIGNING DIGITAL BUSINESS INNOVATION LAB
Ing Ind - Inf (Mag.)(ord. 270) - MI (481) COMPUTER SCIENCE AND ENGINEERING - INGEGNERIA INFORMATICA*AZZZZ098451 - DESIGNING DIGITAL BUSINESS INNOVATION LAB
052176 - DESIGNING DIGITAL BUSINESS INNOVATION LAB (EIT I&E)

Programma dettagliato e risultati di apprendimento attesi

Objectives

Digital Business is the transformation of a company business generated by the Information and Communication Technology (ICT) and, more in general, by Digital Innovation. It can involve the internal processes, the supply chain and market relationships, but also the entire business model. Digital Business means also the transformation of entire industries and supply chains, the creation of new sectors (e.g. those of Apps, eCommerce, etc.) and of completely new companies (i.e. Startups). The objective of this course is twofold. First, it aims to provide the methodologies and tools to develop and assess Digital Innovation projects (in both existing and new companies/market). Second, it aims to create an arena in which students can apply the methodologies to real cases in different digital areas.

 

Contents

 

Strategic analysis applied to digital business. SWOT analysis, Value Chain, competitive advantage and competitive forces, strategic innovation and creativity (e.g. resource-based view and blue ocean strategy), business model design.

 

Models, methodologies and tools enabling the launch of a new business and to compete in high tech contexts.Business model design through the business model canvas, the lean start-up approach, the start-up financing, resource gathering and allocation.

 

ICT Driven analysis and Business Process reengineering . Methodologies, techniques, and tools to analyse and re-design processes.

 

Value Assessment models. How to develop a model to assess the value and impacts generated by Digital Innovation projects. Application of the methodology to real examples and case studies.

 

Structure

In order to achieve the objectives above stated, the course is structured in three main pillars:

 

  • “Interactive lessons” on the main themes/areas of Digital Business made of both a theoretical part to introduce the topic and case studies/real examples (presented by mangers from successful companies, whenever it is possible) in order to transfer real experiences to the students. In order to pass the full exam, the students have to take a written exam to test their knowledge on Digital Business Areas .
  • Project work, proposed by a company that is developing a project in one of the Digital Business Areas covered by the course or development of a Business plan to start a digital business. Methodologies, models and tools acquired in the first part of the course should be applied in order to support the company carrying out the project. Groups of 3-4 students will be guided by both an academic tutor and a company tutor. 2-3 groups of students will be allocated to the same project work. Each project work will be assessed by both the tutors and the professor, based on the effectiveness of the methodologies used, the effort put in the project, the effectiveness and clarity of the final presentation, and, finally, the real usefulness for the company .


Note Sulla Modalità di valutazione

The project carried out in groups of 3-4 students will be evaluated


Bibliografia

Mix Forme Didattiche
Tipo Forma Didattica Ore didattiche
lezione
64.0
esercitazione
32.0
laboratorio informatico
0.0
laboratorio sperimentale
0.0
progetto
0.0
laboratorio di progetto
0.0

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese
schedaincarico v. 1.6.5 / 1.6.5
Area Servizi ICT
24/02/2021