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Scheda Riassuntiva
Anno Accademico 2015/2016
Scuola Scuola del Design
Insegnamento 089860 - USER AND SOCIAL INNOVATION
  • 089899 - USER AND SOCIAL INNOVATION
Docente Morace Francesco
Cfu 3.00 Tipo insegnamento Modulo Di Corso Strutturato

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento
Des (Mag.)(ord. 270) - BV (1092) DESIGN DEGLI INTERNI - INTERIOR DESIGN***AZZZZ089860 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1097) DESIGN FOR THE FASHION SYSTEM - DESIGN PER IL SISTEMA MODA***AZZZZ089860 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1159) PRODUCT SERVICE SYSTEM DESIGN - DESIGN PER IL SISTEMA PRODOTTO SERVIZIO***AZZZZ089860 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1160) DESIGN DEL PRODOTTO PER L'INNOVAZIONE***AZZZZ089860 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1161) INTERIOR DESIGN***AZZZZ089860 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1162) DESIGN DELLA COMUNICAZIONE***AZZZZ089860 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1163) DESIGN PER IL SISTEMA MODA***AZZZZ089860 - USER AND SOCIAL INNOVATION
Des (Mag.)(ord. 270) - BV (1164) PRODUCT SERVICE SYSTEM DESIGN***AZZZZA089860 - USER AND SOCIAL INNOVATION

Programma dettagliato e risultati di apprendimento attesi

Lucia Chrometzka, Future Concept Lab

Francesco Morace, Future Concept Lab

 At work, at home, in the streets, in their leisure time, people of all ages and with different cultural backgrounds seem willing to be involved and to participate, even through the smallest of actions, thus becoming producers of change. This form of empowerment marks the birth of new types of active interaction, with both final products and design processes, reshaping the borders and boundaries of the design field, and questioning the role not only of designers but also of decision makers. After the phase of product personalization and experimentation, the next challenge in different business sectors is that of the direct interaction of people in the creative process.

Course objectives and teaching overview

The purpose of the course is to study the process behind user’s actions and reactions, that can trigger innovation both for business and for social change, but also approach research methods on how to identify user and social innovation in physical and virtual contexts. The course will propose:

▪         New awareness amongst designers, coming up against people as producers of change

▪         A systematic reading of social change through material culture observation

▪         Tools and methods that offer students the skills necessary for constant/consistent monitoring of people behaviors and expressions, in order to anticipate social change and innovation. 

Contents:

Information, tools and methods applied to understand social change, individual and collective behaviours, entrepreneurship and brands in relation user and social innovation.

  • Research approaches and alternatives for deciphering society changes, starting from behaviour analysis
  • Consum_Authors, individuals and groups of people as producers of change and innovation
  • The user as an individual and part of collaborative consumption
  • User innovation and the role of design
  • The relation between companies and advanced consumers
  • Business innovation and social innovation
  • Design thinking for social innovation

Format and Procedures 

The course is divided among lectures, discussion, group learning projects, reviews and case study analysis and student presentations.

Presentation of videos and talks.

A set of readings accompanies many of the topics.

Guests will be invited and company visits will be organized.  

Tentative Course Schedule (Second semester 2016, four hours per week)

(May change to accommodate guest presenters & student needs)

 

Lesson 1 – 8th March

Lucia   Chrometzka

Francesco   Morace

 

Content   presentation and introduction of active interaction for innovation.

 

Presentation of FCL methodological

tools, The importance of Societing, and

the relationship of global and local.

Introduction to methodological tools

regarding design thinking, highlighting

the importance of trends analysis and

concept development, and creation of

interdisciplinary tools for designers,   researchers and decision makers.

Lesson 2 – 15th   March

Francesco   Morace

 

The 4 social paradigms that shape global and   local realities:

Unique & Universal

Crucial & Sustainable

Quick & Deep

Trust & Sharing

 

 

 

 

Lesson 3 – 22th March

Lucia Chrometzka

The   importance of the local and cultural characteristics in the creative and   innovation processes.

 

The International network of

correspondents and the coolhunting as

an alternative research activity for the

identification of emerging daily life.

Coolhunting as an alternative research   activity. and a fundamental tool for intercepting innovation in specific   contexts.

 

Launch of Fuori

Salone 2016 Coolhunting brief in Milan

 

Lesson 4 – 5th April

Lucia   Chrometzka

The new consumer and different   research methods that can allow designers to under stand his/her needs and   motivations.

 

Presentation of the Consum-Authors Part 1:

a specific focus on consumer

profile and groups of people. The

producers of new behaviours acquire

great importance, that depending on

age and country, can become drivers

in the global economy and

intergenerational society.

 

Lesson 5 - 12_ April

Lucia Chrometzka

 

Review of research process regarding Salone 2016 Coolhunting brief in Milan

 

Presentation of ad-hoc research tools for   mapping user and social innovation

 

Lesson 6 - 14_ April

Francesco Morace

Future Vision Workshop 2016 in Teatro Elfo   Puccini, via Buenos Aires 33, Milan:

Aesthetic trends

Lesson 7– 19st April

Lucia Chrometzka

 

User Innovation, consumer crowds and influences.

 

Presentation of the Consum-Authors Part 2:

a specific focus on consumer

profile and groups of people. The

producers of new behaviours acquire

great importance, that depending on

age and country, can become drivers

in the global economy and

intergenerational society.

 

 

 

Lesson 8 – 26th April

Lucia Chrometzka

 

The advanced consumer, the opinion   leaders and the industry. Co-creation with clients.

Case studies and trends in the   communication and retail sector for business and social innovation.

Lesson 9 _ 10 May

Francesco Morace  

 

Presentation of research findings and   insights on social innovation identified by the students, applying the Salone   2016 Coolhunting brief in Milan

Open discussion

 

Lesson 10 _ 24 May

Lucia Chrometzka

(TBD) Visit or guest lecture:

( Make Tank / Add More)

 

Lesson 11- 31 May

Lucia Chrometzka

 

Innovation Factors International research carried   out by FCL, techniques and findings and opportunities for user and social   innovation.

 

Launch of Innovation Factor Project brief,   social media and user innovation.

 

Selection of presentation projects and   applied creative process, regaring the Innovation Factors group research,   carried out by Poli students in 2015.

 

Lesson 12 -7 June

Lucia Chrometzka

 

Review of research process regarding Innovation Factor Project brief.

 

Presentation of ad-hoc research tools for   mapping user and social innovation

Lesson 13- 14 June

Lucia Chrometzka

 

The 4P tool for scenario development (people,   places, plans and projects).

How to use the 4P tool for developing project   scenarios in order to create coherent design

thinking for social innovation.

 

Lesson 14- 21 June

Francesco Morace  

 

Presentation of research findings and   insights on social innovation identified by the students,

through interviews, social media and field   research, following the Innovation Factor brief.

 

Open discussion

 

 

Lesson 15- 23 June

Francesco Morace  

 

Future Vision Workshop 2016 in Teatro Elfo   Puccini, via Buenos Aires 33, Milan:

Consumption trends

 

27/06-01/07

Final   Exam week

 


Note Sulla Modalità di valutazione

The exam consists in:

2 group or individual project work to deliver and present
a written exam with 2 open ended questions


Bibliografia

Mix Forme Didattiche
Tipo Forma Didattica Ore didattiche
lezione
18.0
esercitazione
7.0
laboratorio informatico
0.0
laboratorio sperimentale
0.0
progetto
0.0
laboratorio di progetto
0.0

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese

Note Docente
schedaincarico v. 1.6.1 / 1.6.1
Area Servizi ICT
08/12/2019