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Scheda Riassuntiva
Anno Accademico 2014/2015
Scuola Scuola di Ingegneria Industriale e dell'Informazione
Insegnamento 083431 - MANAGEMENT OF INNOVATION
Docente Bellini Emilio
Cfu 10.00 Tipo insegnamento Monodisciplinare

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Insegnamento
Ing Ind - Inf (Mag.)(ord. 270) - CO (405) INGEGNERIA GESTIONALE* AZZZZ083431 - MANAGEMENT OF INNOVATION
Ing Ind - Inf (Mag.)(ord. 270) - CO (480) MANAGEMENT ENGINEERING - INGEGNERIA GESTIONALE* AZZZZ096076 - LEADERSHIP & INNOVATION

Programma dettagliato e risultati di apprendimento attesi

 

OBJECTIVES/Learning Results:


The course aims at providing the models and methods for managing innovation. The course focuses first on Innovation (and specifically technological innovation) as a source of competitive advantage, therefore aims at providing capabilities for developing innovation strategies. Next, it focuses on product and service innovation and illustrates models and methods for managing the product-service development process. The methodology is based on lecturing, teamwork and case studies.
Students will develop a project work in order to recognize weak signals and to manage creativity during the concept generation of new services.
Students will develop some specific capabilities and experiences:
–  Analysis of technological context and of socio-cultural context, in order to develop original innovation strategies
–  Analysis of internal endowment of resources, creative capabilities, competences, in order to develop original collaborative strategy
–  Innovating business models
–  Managing design-driven innovation
–  Developing design capabilities and decision-making capabilities about problem setting and problem solving
–  Developing team work capabilities in order to integrate creativity, technology competences and marketing competences
–  Discussing case studies about success and failures in managing innovation projects

 

PROGRAM
The course will be developed through theoretical sessions, case discussion sessions, seminars from managers and experts, workshop and practical laboratory sessions, and homework.
The main subjects covered by the course are the following:
Part 1 – Innovation Strategies: Design Driven Model, Technology-Push Model, DemandPull Model; Innovation Strategy Schools, Innovating Business Models; Dominant Design; Collaborative Innovation.

Part 2 – Innovation Processes: Design Driven Process and the Interpreters; Organizing New Product Development; Development of New Retail Services; Design Definition Models.
Part 3 – New Service Concept Development: Concept Statement; R&D, Ideas and New Concepts; User Needs Analysis; Lead User Analysis.
Part 4 – Project Work: Designing New Services in Retail Context


Detailed Program of Part 1 “Innovation Strategies”


1.1. - From R&D to Innovation: definitions of Invention, Innovation, Technology
1.2. - Innovation Management: Innovation Strategy and Innovation Process
1.3. – Design Driven Innovation Framework
1.4. - Innovation Models: Technology Push, Demand Pull, Design Driven
1.5. - Four Schools/Orientation for Innovation Strategies: Planning School, Learning
         School, Visionary School, Competence School
1.6. – Innovating Business Models
1.7. – Collaborative Innovation Strategies

Readings Part 1:
Roberto Verganti, Design Driven Innovation – Changing the Rules of Competition by Radically Innovating what Things Mean. Boston, MA: Harvard Business Press, 2009: Chapters 1, 2, 3, 4
Roberto Verganti, (2006) “Innovating Through Design”, Harvard Business Review, Vol. 84, No. 12, pp. 114-122.
Gary P. Pisano and Roberto Verganti, “Which Kind of Collaboration is Right for You?”, Harvard Business Review, Volume 86, Number 12, 78-86, December 2008.
Emilio Bellini, Which Strategic Orientation Matters When Developing New Products? A Review of Four Strategy Schools, at 2010 AOM Academy of Management Annual Meeting
– Montreal August 6-10 2010.
Tushman, M.L. and Anderson, P., (1986) “Technological discontinuities and organizational environment”, Administrative Science Quarterly, Vol. 31, No. 3, pp. 439-
465.
Osterwalder, A and Y Pigneur (2009). Business Model Generation. Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: John Wiley and Sons,
chapters 1, 2.

Cases:
Madonna and Lady Gaga, Big Mac, Mercedes A-Class, Sony Walkman, Apple
iPod/iPhone/iPad, Artemide Metamorfosi, Nintendo Wii, Ikea, Starbucks

 

Readings Part 2:
Roberto Verganti, Design Driven Innovation – Changing the Rules of Competition by Radically Innovating what Things Mean. Boston, MA: Harvard Business Press, 2009: Chapters 6, 7.
Crawford, C.M. and Di Benedetto, C.A., (2011) New Products Management, 10th ed., McGraw-Hill, New York, NY. ; Chapters 1, 2, 3
Yazdani, B. and Holmes, C. (1999). Four models of design definition: sequential, design centered, concurrent and dynamic. Journal of Engineering Design 10/1: 25-37.
R. Verganti, “Planned Flexibility: Linking Anticipation and Reaction in Product Development Projects”, Journal of Product Innovation Management, Vol. 16, No. 4, 363-
376, 1999.
Bellini E., Dell’Era C., “How Can Product Semantics Be Embedded in Product Technologies? The Case of The Italian Wine Industry”, International Journal of Innovation
Management (IJIM), n. 3, 2009.

Cases:
Swatch, Apple iPod/iPhone/iPad, Artemide Metamorfosi, Nintendo Wii, Starbucks, Whole
Food, Fiat Group Automobiles


Detailed Program of Part 3 – New Service Concept Development
3.1. – The Interpreters and the evolution of cultural models for Service Innovation
3.2. – Managing Creativity: From Idea to Concept
3.3. – User Needs Analysis
3.4. - Lead User Analysis
3.5. – Concept Statement
3.6. – The Customer Journey in Service Innovation
3.7. – Methods for Visualization of New Services


Readings Part 3:
Roberto Verganti, Design Driven Innovation – Changing the Rules of Competition by Radically Innovating what Things Mean. Boston, MA: Harvard Business Press, 2009: Chapters 8, 9, 10
Sawhney, M., S. Balasubramanian and V. V. Krishnan., (2004), “Creating growth with services”, MIT Sloan Management Review, 2004, Winter.
Von Hippel, E. (1986), "Lead Users: A Source of Novel Product Concepts", Management Science 32(7): 791–806
Bellini E., “Which Collaboration Strategy for Networked Enterprise in Wine Industry? Technological and Organizational Challenges” in Methodologies and Technologies for Networked Enterprises (Edited by G. Anastasi, E. Bellini, E. Di Nitto, C.Ghezzi, L. Tanca, E. Zimeo), Springer, New York, 2012.

Bellini E., Cicenia C., “New Service Development in Automotive Retailing: an Empirical Research on Fiat Group Automobiles Dealer Network”, Atti della XXIII Riunione Scientifica AiIG 2012 (Associazione Italiana di Ingegneria Gestionale), Matera, Ottobre 2012.

Cases:
3M, Nespresso, Amerigan Girls, Eataly, Fiat Group Automobiles

Detailed Program of Part 4 – Project Work: Designing New Services in Retail Context.
4.1. – Seminars on Innovation in Retail Services: Technology Push, Demand Pull, Design Driven Cases
4.2. – Seminars on Innovation in Retail Network Development
4.3. – Laboratories and Reviews of Project Work deliverables

 

Other Information For Class-based Students (Group Project Work)
Knowledge pre-requisites:
-Basic knowledge on strategy, finance, organization design

Course activities:
-Lectures
-Reading Cases before Lectures [when mandatory]
-Readings Chapters and Papers before or after Lecture
- Case discussion
- Project Work with reviews
• Brief
• Teamworks and Reviews
• Laboratories, Seminars and Workshop

Materials
The didactic material is composed by:
 - slides from lectures
 - readings
 - case studies
 - videos
 - project work documents (brief, templates, review, etc.)


Note Sulla Modalità di valutazione

Information For Class-based Students (Group Project Work)

Evaluation:
A) Class participation: 15%
Evaluation will be based on:
 • Class attendance
 • Proactive class participation
 • Quality of case discussion and presentations
B) Project presentation: 35%
Evaluation will be based on quality of project delivery:
 • Completeness
 • Completeness
 • Correctness
 • Creativity
 • Intermediate deliveries and final delivery
 • Written report
C) Final exam: 50%
• Written Test and Oral discussion of course subjects and project delivery

Class participation and project presentation marks will be kept valid until last a.a. session
(February 2016)

Information For No Class-based Students (Single Project Work)

Evaluation:
A) Project presentation: 30%
Students need to define with professor a proposal/request of Project Work on
development of a concept for new services/new products.
Evaluation of Project will be based on quality of project delivery:
  • Completeness
  • Correctness
  • Creativity
  • Written presentation
B) Final exam: 70%
•Written Test and Oral discussion of course subjects and project delivery


Bibliografia

Mix Forme Didattiche
Tipo Forma Didattica Ore didattiche
lezione
60.0
esercitazione
40.0
laboratorio informatico
0.0
laboratorio sperimentale
0.0
progetto
0.0
laboratorio di progetto
0.0

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese

Note Docente
schedaincarico v. 1.6.1 / 1.6.1
Area Servizi ICT
22/02/2020