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Scheda Riassuntiva
Anno Accademico 2022/2023
Scuola Scuola del Design
Insegnamento 058154 - DESIGN FOR THE FASHION SYSTEM
Docente Bertola Paola , Carulli Marina , Casciani Daria , D'Itria Erminia , Maffeis Rodolfo , Mastronicola Mauro
Cfu 18.00 Tipo insegnamento Laboratorio

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento
Des (Mag.)(ord. 270) - BV (1097) DESIGN FOR THE FASHION SYSTEM - DESIGN PER IL SISTEMA MODAM_2AZZZZA058154 - DESIGN FOR THE FASHION SYSTEM

Obiettivi dell'insegnamento

DRIVING DIGITAL TRANSFORMATION BY DESIGN

Fashion is a complex and stratified phenomenon which connects the traditional material culture with contemporaneity in its social, cultural and manufacturing organization. Its inner complex nature, where cultural and material production are matched, has to be faced into a multidisciplinary teaching and learning environment.

The Final Synthesis Design Studio is aimed at driving students to complete their master education with a specific focus on exploring multidisciplinary advanced knowledge and skills to be applied in increasingly changing professional contexts and job markets.

It is especially conceived to transfer theoretical concepts, instrumental capabilities and intensive design experiences enabling future designers to face the transition from the traditional “product centred” fashion system into a more sustainable and user centred paradigm, taking full advantage of the digital transformation potential. The format of the course includes different educational experiences with a mix of lectures and discussion based modules and design-studio activities, breaking the traditional linear rhythm of the semester.

In the end of the studio the students will be supported in drafting their thesis proposal and its implementation plan within a Thesis Hub intensive two days workshop.


Risultati di apprendimento attesi

The students will be driven by the course to deepen the impacts of key on going phenomena on the fashion system and fashion design professionals and in particular of:

Digital transformation
Socialization of sustainability issues
New production and consumption
Dynamics (from products to services, sharing economy, social interaction & social innovation)
 

Specific learning outcomes will be:

- Ability to plan and direct complex projects;
- Language maturity;
- Ability to research and manage innovation and change processes;
- Advanced knowledge and tools for fashion design;
- Ability to dialogue with other disciplinary contexts;
- Ability to synthesize multidisciplinary contributions into possible innovation tracks and solutions;
- Critical skills and awareness of the ethical dimension of the profession.


Argomenti trattati

THEORETICAL MODULES

THE RENAISSANCE CONNECTION | Rodolfo Maffeis

An intensive sequence of lectures, this class has been designed as a journey through a selection of highly intellectual and magnificently crafted Renaissance artifacts, to draw a concise conceptual map of early modern Italian thinking through images. Lessons will focus on issues such as Narrative and “istoria”, Ekphrasis, the iconography of the self, courtly style, the Nude and Decorum, Ornament and Bizarre. They will be followed by reading groups – whose references will be provided by Professor time after time – that will foster the activation of students’ critical skills through commenting and participation.

THEORIES AND PRACTICES FOR SUSTAINABLE FASHION | Erminia D’Itria

In light of modern indeterminacy and sudden emergencies, related to climate change and the result of the globalization phenomena of an increasingly anthropocentric system, companies in the fashion industry are in a moment of crucial change in their sustainable vocations and practices. These changes are determined by the environments in which these companies are immersed: society, the market, and the ecosystem.

In the presented context, the course will discuss how to manage sustainability through a critical understanding of: how fashion innovation ecosystems work and the implications of rethinking the entire value system to adopt more agile and responsible models. These new models enable companies to be drivers of a positive and lasting transformation in the fashion design for sustainability field. This transformation explores different approaches and visions related to the founding values of sustainable fashion to foster system integrity and stability through an ongoing commitment to support the environment, economies, people, and communities.  The main topics focus on exploring content regarding creative, production, and management processes about sustainability in fashion. Furthermore, the presented topics, are enriched by thematically grouped case studies outlining key sustainable practices.

INSTRUMENTAL MODULES

VIRTUAL MODELLING

The module addresses Virtual Prototyping tools for garments development with the aim of a improving students’ skills in developing 2D digital patterns, and consequent knowledge and skills in developing 3D virtual prototypes of garments and fabric simulation.

Specifically, lectures wil address the following topics: Overview of the main interface of the Clo3D software; Overview of the main features of the virtual avatars and the modalities to customize their measures; 2D pattern making and modification in Clo3D, importing 2D patterns from other software; Arrangement of 2D patterns on the avatar body and patterns sewing in the 2D and 3D windows; Overview of specific feature of virtual prototypes in Clo3D: layers, button, buttonholes, zippers, piping, etc.; Overview of the main features of virtual simulation of fabrics in Clo3D (mechanics, aesthetic, simulation) and how to control them. Use of Clo3D materials library. Importing of pictures and their use as textures.  The professor will customize assignment depending of the level of pre-existing knowledge and skills of students.

ADVANCED MANUFACTURING FOR SUSTAINABLE FASHION| Daria Casciani

The module explores the world of fashion 4.0, focusing on digital fabrication technologies for the design and production of interactive fashion-tech garments and accessories. Students will work in small groups to develop collaborative design skills through the physically making and testing of techniques and technologies toward the implementation of an early stage fashion-tech prototype. The module will focus on the instrumental enablement of students, by teaching software, methodology and possible application (Laser cutting and textiles; 3D printing; Arduino and the making of soft circuits, the activation of sensors and actuators; Integrated electronics into textiles, garments and accessories).

Digital fabrication objects are designed with software like Seamly 2D for patternmaking, Inkscape or Adobe Illustrator, AutoCAD or Rhinoceros for 2D for vectorial patterns and Rhinoceros for 3D modelling, Cura for Slicing.

ADVANCED INTERACTIVE NARRATIVESMauro Mastronicola con Giovanni Visai

More and more brands are adopting 3D as a tool to help product development. A 3D product-image of a product (digital twin) can be more powerful than that.  Digitalization can support companies and brands across multiple business functions, from the style office to the communication, wholesale, retail and e-commerce departments. Digitalization means change a business model, embrace sustainability in the process-es, create new narratives, provide new revenue and value-producing opportunities.

The module aims to provide: a theoretical overview of how it is possible to replace the traditional product lifecycle pipeline with a fully virtual one; a practical introduction to the use of and advanced and state of art software to achieve photorealistic product representation and avoid rendering times, apply instant creativity, and generate all the visual needed for product presentation, whether static, in motion or interactive.

DESIGN INTEGRATED WORKSHOPS | BRAND BASED INNOVATION

ACHETYPICAL INNOVATION IN SPORTSWEAR | Edoardo Iannuzzi (ACBC)

In this workshop students will design a collection starting from some vintage pieces from A.N.G.E.L.O. Vintage Palace archive and inspired from ACBC brand approach to sustainability. Considering the garments as archetypes, the focus of the course is on using them to explore different innovation processes to design a contemporary, sporty item, which will be the basis for the development of a capsule urban collection.

BUILDING VISUAL BRAND ID AND STYLING |  (TbC)

This workshop focuses mainly on analysing the aspects that compose a successful visual brand strategy and its relevance as one of the primary communication elements between the brand and the final consumer. Given a case study analysis, the design activities made by students’ groups will have as focal point the creation, development and optimisation of various visual brand assets such as brand identity, concept development, graphics, typography with a particular focus on developing and visualizing the brand stylistic eco-system (styling process). Teams will produce mood boards, photographs, animated contents and mock-ups.

 

 


Obiettivi di sviluppo sostenibile - SDGs
Questo insegnamento contribuisce al raggiungimento dei seguenti Obiettivi di Sviluppo Sostenibile dell'Agenda ONU 2030:
  • SDG9 - INDUSTRY, INNOVATION AND INFRASTRUCTURE
  • SDG11 - SUSTAINABLE CITIES AND COMMUNITIES
  • SDG12 - RESPONSIBLE CONSUMPTION AND PRODUCTION

THEORIES AND PRACTICES FOR SUSTAINABLE FASHION | Erminia D’Itria

In light of modern indeterminacy and sudden emergencies, related to climate change and the result of the globalization phenomena of an increasingly anthropocentric system, companies in the fashion industry are in a moment of crucial change in their sustainable vocations and practices. These changes are determined by the environments in which these companies are immersed: society, the market, and the ecosystem.

In the presented context, the course will discuss how to manage sustainability through a critical understanding of: how fashion innovation ecosystems work and the implications of rethinking the entire value system to adopt more agile and responsible models. These new models enable companies to be drivers of a positive and lasting transformation in the fashion design for sustainability field. This transformation explores different approaches and visions related to the founding values of sustainable fashion to foster system integrity and stability through an ongoing commitment to support the environment, economies, people, and communities.  The main topics focus on exploring content regarding creative, production, and management processes about sustainability in fashion. Furthermore, the presented topics, are enriched by thematically grouped case studies outlining key sustainable practices.


Prerequisiti
 

Modalità di valutazione

EVALUATION CRITERIA

Each module presentation included in the detailed Syllabus which will be provided in the beginning of the course and uploaded on BeeP platform  will include details on assignment and evaluation mode applied by each professor.

Over whole the final evaluation will take into account the grades and evaluation acquired in each module, covering the following aspects:

- Methodological coherence: Understanding and application of the process and phases proposed within the different modules;

- Reading preparation and active discussion: preparing the readings suggested in the modules, participating in collective discussion;

- Research skills and critical thinking: Understanding of the Briefs; quality, level of definition and consistency of the research; quality of sources;

- Creativity and design attitude: Capability to give a critical and original design solution;

- Representation skills and graphic project: quality and accuracy of freehand and computer assisted drawing skills, quality of graphic elements to support the visual presentation of the projects (graphic layout, color fidelity, image quality and definition, accuracy in the application of material samples, etc.);

- Communication skills: Quality of the oral presentation, structure of the oral presentation, use of professional language, and mannerisms;

- Team collaboration (for team activities): Equal share of workload among team members, cohesiveness, and fairness.

- Motivation and participation: Timeliness, accountability, active and critical participation during lectures and reviews. Motivation and active participation will be measure also using a peer-to-peer evaluation system, consisting in a team self-evaluation by each team members for each required delivery.

The final evaluation will not be based on the arithmetic mean of all grades but will be based on the assessment of the gradual qualitative advancement, in relation to the abovementioned aspects, demonstrated by each team and each team member through the sequence of assignments and activities planned. In fact, the deliveries planned will show students growth and maturity in term of understanding and application of knowledge and skills transferred, design methodology, quality and depth of research, creativity and design attitude. Individual assessment will be then supported by the quality of the student-professor interaction during weekly interaction, individual assignment evaluation where present, peer-to-peer evaluation

 

CLASS ATTENDANCE POLICY

Class attendance is mandatory. Students whose absences are more than 30% of the total class meetings (more than 3 absences out of the total of scheduled class meetings) may be dropped from the course. No absences are excused on the day of deliveries and presentations in class.

Unavoidable absences should be reported to professors as soon as possible.

Here are two examples for unavoidable absences that will be considered excused absences: an illness confirmed by medical certification or certified accident; a serious family emergency. Doctor/dentist appointments and travel plans are not considered acceptable reasons for excused absences. It is students’ responsibility to plan their agenda ahead in consideration of course calendar and due dates.

 

TEAM POLICY

It is students’ responsibility to plan and commit to a suitable number of outside meetings with their team to develop and deliver assignments as appropriate to ensure a professional and on time delivery and presentation. If not able to attend a team meeting it is student’s responsibility to deliver his/her part of the work to the team within a reasonable timeframe, allowing the team to meet the assignment requirements and due date.

It is responsibility of the whole team to respect the assignment’s requirements and keep all team members active and participative, enhancing the competences and skills of each team member. Missing parts of the work due to one team member’s responsibility will not be excused.

A team is required to contact and inform the faculty team as soon as possible in case of lack of active participation of one or more team members to the teamwork. Professors will make an appointment with the whole team to clarify and manage unfair situation.

At the end of each team assignment, each team member will be asked to provide a peer evaluation of all team members (including him/herself) in terms of their contribution to the assignment. These evaluations will be used in assigning the team grades to individuals.

Each module presentation included in the detailed Syllabus which will be provided in the beginning of the course and uploaded on BeeP platform  will include details on specific bibliographical resources suggested for the module. Please note that for some modules some readings are pre-requisite to the attendance of the class, and will be communicated in advance to the start of the module.

 


Bibliografia
Risorsa bibliografica obbligatoriaSUGGESTED READINGS
Note:

Each module Syllabus (BeeP Platform) will include details on bibliography. Please note that for some modules some readings are pre-requisite to the attendance of the class, and will be communicated in advance to the start of the module.


Software utilizzato
Software Info e download Virtual desktop
Ambiente virtuale fruibile dal proprio portatile dove vengono messi a disposizione i software specifici per all¿attività didattica
PC studente
Indica se è possibile l'installazione su PC personale dello studente
Aule
Verifica se questo software è disponibile in aula informatizzata
Altri corsi
Verifica se questo software è utilizzato in altri corsi
Docenti
ADOBE Acrobat Reader DC Vedi sito produttore SI SI Carulli Marina
ADOBE Illustrator CC NO SI Carulli Marina
ADOBE Indesign CC NO SI Carulli Marina
ADOBE Photoshop CC NO SI Carulli Marina
AUTODESK Maya NO SI Carulli Marina

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
(hh:mm)
Ore di studio autonome
(hh:mm)
Lezione
120:00
180:00
Esercitazione
30:00
45:00
Laboratorio Informatico
0:00
0:00
Laboratorio Sperimentale
9:00
13:30
Laboratorio Di Progetto
21:00
31:30
Totale 180:00 270:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese

Note Docente
schedaincarico v. 1.7.2 / 1.7.2
Area Servizi ICT
30/09/2022