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Il corso si articola in 4 parti tra di loro strettamente collegate:
1. temi essenziali di economia legati a creatività, cultura e innovazione.
Nella prima parte del corso si presenterà una selezione di alcuni concetti economici fondamentali per la comprensione delle tre tematiche fondamentali del corso, in particolare:
- Mercati ed efficienza
- Esternalità e fallimenti del mercato, beni pubblici e beni meritori
- Economia dell’informazione ed economia comportamentale
- La crescita economica e il suo legame con l’innovazione
2. il territorio e l’innovazione
Nella seconda parte del corso si presenteranno i concetti fondamentali dell’economia dell’innovazione e della stretta relazione tra innovazione e sviluppo territoriale, in particolare:
- I diversi tipi di innovazione
- L’innovazione nel pensiero economico: il pensiero neoclassico e quello evolutivo
- La concentrazione delle attività economiche sul territorio
- La creazione e la mobilità della conoscenza e il loro ruolo nello sviluppo territoriale
- Evolutionary economic geography e smart specialization
3. economia della cultura
Nella terza parte verranno presentati gli elementi più importanti dell’economia della cultura e la relazione con lo sviluppo:
- I fondamenti dell’economia della cultura
- I mercati e le industrie culturali
- Le politiche culturali
- Le politiche di sviluppo locale basate sul patrimonio culturale
4. creatività e sviluppo urbano
Nell’ultima parte del corso si evidenzieranno le teorie di sviluppo economico basate sulla creatività e come esse permettono di interpretare la crescita a livello territoriale e, in particolare, urbano:
- Le teorie della classe creativa e del capitale culturale
- Città creative e sviluppo urbano
- Rigenerazione urbana e crescita economica
- Architettura e identità culturale
Le lezioni dovrebbero infine essere integrate da almeno un intervento esterno, volto a mostrare agli studenti la rilevanza pratica dei concetti del corso per lo sviluppo territoriale e la loro futura professione.
Keywords SDGs: Patrimonio culturale; Crescita economica sostenibile; Creazione posti di lavoro; Benessere
ENGLISH
The three - strongly interrelated - concepts of culture, creativity and innovation play a fundamental role in contemporary territorial processes, which are especially virtuous where and when they present themselves in a more intense and positive way. Innovation is considered the basis of territorial development and cannot be separated from creative action. Innovation and creativity, however, are not homogeneously diffused processes in the territory: nor are all people equally creative and innovative, nor can creativity and individual innovation ignore a fertile context for their action, being phenomena that are no longer individual but systemic, which benefit from the interaction between different subjects. The culture, of people but even more of the territories, plays an important role in allowing these processes to take place, and at the same time the innovative and creative territories are those capable of generating new cultural initiatives.
Economics allows us to understand many of the fundamental mechanisms behind creative innovation processes and the role of culture in these processes. These are theories and concepts of recent formulation, which were not part of the traditional economic mainstream but which are at the centre of cutting-edge and interdisciplinary analysis.
The analysis of these concepts is fundamental to understand the phenomena of territorial and urban development of our era and it is especially important for the architect, whose work is at the same time a recipient and a catalyst of these processes. In fact, there is a close relationship between architecture and creative and innovative phenomena: on the one hand, where such phenomena occur, there is a demand for projects of high physical and symbolic quality, on the other hand the architectural quality, historical and current, favours, together with cultural heritage, the realization of these processes.
Architecture, for example, can play a leading role in attracting creative talents and putting them in the best conditions to express their potential.
The aim of the course is therefore to provide the economic tools to understand the processes related to creativity, culture and innovation, so that the future architect can be able to influence and guide them.
The course is divided into 4 parts that are closely connected:
1. essential economic issues related to creativity, culture and innovation.
In the first part of the course there will be a selection of some fundamental economic concepts needed to understand the three fundamental themes of the course, in particular:
- Markets and efficiency
- Externalities and market failures, public goods and merit goods
- Information economy and behavioural economics
- Economic growth and its link with innovation
2. territory and innovation
The second part of the course will present the fundamental concepts of innovation economics and the close relationship between innovation and territorial development, in particular:
- The different types of innovation
- Innovation in economic thought: neoclassical and evolutionary thinking
- The territorial concentration of economic activities
- The creation and mobility of knowledge and their role in territorial development
- Evolutionary economic geography and smart specialization
3. economics of culture
In the third part, the most important elements of the economics of culture and the relationship with development will be presented.
- The foundations of cultural economics
- Markets and cultural industries
- Cultural policies
- Local development policies based on cultural heritage
4. creativity and urban development
In the last part of the course we will highlight the theories of economic development based on creativity and how they allow us to interpret growth at the territorial level and, in particular, contemporary urban growth.
- Theories of the creative class and cultural capital
- Creative cities and urban development
- Urban regeneration and economic growth
- Architecture and cultural identity
The lectures are expected to be integrated by at least one external intervention, aimed at showing the students the practical relevance of the concepts for territorial development and their future profession.
SDGs Keywords: Cultural heritage; Sustainable economic growth; Employment creation; Well-being
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Italiano