Risorse bibliografiche
Risorsa bibliografica obbligatoria
Risorsa bibliografica facoltativa
Scheda Riassuntiva
Anno Accademico 2021/2022
Scuola Scuola del Design
Docente Citterio Raffaella , Edelman Jonathan Antonio , Selloni Daniela
Cfu 12.00 Tipo insegnamento Laboratorio

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento

Obiettivi dell'insegnamento

The aim of the course is to train students in the overall design of a product-service system, with a particular emphasis on sustainability and focussing on the design aspects of services and on their manifestation in physical and digital touchpoints. The Product Service-System Design Studio is divided into theoretical lessons and applied activities: it guides students in identifying and formulating a problem, in developing a "concept" and its technical feasibility, with activities carried out in teams. It focuses on current issues and it dialogues with actual organisations and actors, through structured forms of context analysis and the co-design of ideas. It integrates different disciplinary contributions and provides the opportunity to apply design methods and tools in practice.

Risultati di apprendimento attesi

- know and understand the theory and tools of service design and of the design of physical and digital touchpoints, the techniques and tools of field research and co-design
- know how to make design synthesis and render it effectively;
- are able to interpret and develop, individually and in groups, project issues, sharing and communicating the design choices, working in team, developing aptitudes to negotiation, leadership and conflict management;
- know how to manage problems that are not strictly inherent to the addressed issues in the teaching, by transferring what has been learned.

Argomenti trattati

How to design experiences that are sustainable, accessible, affordable and meaningful? How to contribute to people's well-being in every aspect and place of daily activities - from shopping to work, from entertainment to education - reducing inequalities and promoting social inclusion? How to regenerate and reinvent those tangible and intangible elements that make a service memorable and impeccable? How to improve the interaction between users and service providers or even involve them in a co-design or participatory process? How to manage true innovation through product-service systems?

These are the main questions the course aims to answer.

Students will be asked to respond to a brief by managing the complexity of the reality we live in, based on an iterative, planet-centred, co-creative, holistic and very prototypical process.

Following a methodological path, supported by specific design tools, students will be guided in understanding the real needs and expectations of users and the benefits for service providers; they will be helped in creating and delivering sustainable and inclusive values for users and in defining efficient and effective interactions; finally and most importantly they will be guided through a trial-and-error process aimed at defining the minimum viable service of their proposal and testing their ideas in the real world.

In the activities students will tackle the following tasks:

Mapping - What is there now, creating a time-space-interaction map
Educing - What works and what doesn't? Pain points and pleasure points 
Disrupting - What happens if we change...?
Gestalting - It is more or less like this...
Integrating - It is exactly like that... 
Specific emphasis will be placed on pre-totyping and prototyping, especially through videos and mock-ups.

Contributions from different disciplines will be integrated to support students in the delivery of meaningful work at each stage: research, idea generation, PSS development, prototyping and delivery. These phases will correspond to tasks and deliverables that will be assessed step by step and contribute to the final assessment. 

This studio has been conceived to challenge young designers to take position respect to the topic assigned, to the meaning and importance of innovation, to its effect on society and to the need of including the user and stakeholders in the design process, with specific respect to the topics included in the New European Bauhaus and the Sustainable Development Goals of the United Nations.

More specific details of the year's topic, timetable, suggested documents and readings, and precise assessment methods will be given to students at the beginning of the course.


There are no pre-requisites for attendance.

Modalità di valutazione

Course's rules

Attendance is compulsory: only a maximum of 3 absences will be allowed. 

All students are asked to actively participate at group presentations and hand-ins. 

At the beginning of the course a delivery schedule structured around the course's academic calendar will be agreed and shared with students


Students will work in small teams, each of which will develop an original project. 

An individual mid-term test will be done to differentiate the final assessments within the team members.

The final assessment will be the result of different evaluations based on the students' ability to explore the theme, to generate and develop innovative ideas along the directions indicated by the values of the New European Bauhaus and the UN SDG and to manage the process suggested by the teachers.

A good teamwork attitude and a proactive participation in the course will also be considered very positively.

Risorsa bibliografica obbligatoriaMeroni Anna, Selloni Daniela, Rossi Martina, Massive Codesign. A Proposal for a Collaborative Design Framework, Editore: FrancoAngeli, Anno edizione: 2018, ISBN: 9788891767912 http://ojs.francoangeli.it/_omp/index.php/oa/catalog/book/303
Risorsa bibliografica obbligatoriaMeroni Anna, Sangiorgi Daniela, Design for Services, Editore: Gower Publishing Limited, Anno edizione: 2011, ISBN: 978-0-566-08920-6
Risorsa bibliografica obbligatoriaKalbach James, Mapping Experiences: A Guide to Creating Value through Journeys, Blueprints, and Diagrams, Editore: O'Reilly, Anno edizione: 2016
Risorsa bibliografica obbligatoriaStickdorn Marc, Hormess Markus Edgar, Lawrence Adam, Jakob Schneider Jakob, This Is Service Design Doing: Applying Service Design Thinking in the Real World, Editore: O'Reilly Media, Anno edizione: 2018, ISBN: 1491927186
Risorsa bibliografica obbligatoriaStickdorn Marc, Schneider Jakob, This Is Service Design Thinking: Basics, Tools, Cases, Editore: John Wiley & Sons Inc, Anno edizione: 2009
Risorsa bibliografica obbligatoriaOsterwalder Alexander, Pigneur Yves, Value Proposition Design, Editore: Edizioni LSWR, Anno edizione: 2015

Software utilizzato
Nessun software richiesto

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Informatico
Laboratorio Sperimentale
Laboratorio Di Progetto
Totale 120:00 180:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese

Note Docente
schedaincarico v. 1.8.0 / 1.8.0
Area Servizi ICT