DRIVING DIGITAL TRANSFORMATION BY DESIGN
Fashion is a complex and stratified phenomenon which connects the traditional material culture with contemporaneity in its social, cultural and manufacturing organization. Its inner complex nature, where cultural and material production are matched, has to be faced into a multidisciplinary teaching and learning environment.
The Final Synthesis Design Studio is aimed at driving students to complete their master education with a specific focus on exploring multidisciplinary advanced knowledge and skills to be applied in increasingly changing professional contexts and the job market.
It has been redesigned as an experimental course within the program of didactical innovation of Politecnico di Milano, and includes innovative teaching and learning modalities, including on line modules, Moocs, phisycal Labs exercises and small teams assignement and reviews.
It is especially conceived to transfer theoretical concepts, instrumental capabilities and intensive design experiences enabling future designers to face the transition from the traditional “product centred” fashion system into a more sustainable and user centred paradigm, taking full advantage of the digital transformation potential. The format of the course includes different educational experiences with a mix of lectures and discussion based modules and design-studio activities, breaking the traditional linear rhythm of the semester.
In the end of the studio the students will be supported in drafting their thesis proposal and its implementation plan within a Thesis Hub intensive two days workshop.
THE RENAISSANCE CONNECTION | Rodolfo Maffeis
As an intensive sequence of lectures, this class has been conceived as a journey through a selection of highly intellectual and magnificently crafted Renaissance artefacts to draw a concise conceptual map of early modern Italian thinking through images. Lessons will focus on issues such as Narrative and “historia”, Ekfrasis, the iconography of the self, Courtly style, the Nude and Decorum, Ornament and Bizarre. They will be followed by reading groups–whose bibliography will be provided by Professor time after time–that will foster the activation of student’s critical skills through commenting and participation.
PRODUCT LIFECYCLE MANAGEMENT FOR FASHION | Alessandro Brun
The module addresses the topic of the so-called Product Lifecycle Management (PLM) in the fashion industry. PLM has two main meanings: (i) PLM as a set of IT and software tools supporting the design and innovation process of a fashion company, (ii) PLM as an organizational approach to product design, production and delivery (the so-called lifecycle of a product).
The module will address these two meaning with a list of theoretical introductions and a list of demonstrations of software and IT tools (also with the support of some leading software vendors of the fashion industry). Demonstrations of software tools will be elaborated and then discussed with the students, also using real cases as references. A case – coming from a real case of the Italian design context – will be also used for training students on the elaboration of a PLM strategy.
Part of the Module will be delivered in blanded mode through the attence of a MOOC on POK platform.
SUSTAINABLE FASHION | Francesca Romana Rinaldi
The course provides an overview on the topic of CSR in fashion. Fashion is the second most polluting industry after oil, an industry that has many negative social impacts along the value chain. The need of a more sustainable fashion, across all its segments, is linked to both supply and demand drivers. During the group assignment, students will be asked to analyse the responsibility strategy for a fashion brand, applying the «responsibility model» after having learnt through theoretical lessons how to manage responsibility in fashion and its strong connection with the environment, society and media.
ADVANCED INTERACTIVE NARRATIVES | Twin One
The Advanced Interactive Narratives module aims to provide a theoretical overview of how it is possible to replace the traditional product lifecycle pipeline with an entirely virtual one. Through a practical introduction to the use of the real-time game tool Unreal Engine, students will design photorealistic product representation to apply instant creativity and generate all the visuals needed for product presentation, whether static, in motion or interactive. The results will allow students to avoid rendering times, embrace sustainability in the processes, create new narratives, and provide value-producing opportunities along the whole fashion value chain.
ADVANCED MANUFACTURING FOR SUSTAINABLE FASHION | Daria Casciani
This module explores the world of fashion 4.0, focusing on digital fabrication technologies for the design and production of interactive fashion-tech garments and accessories. Students will work in small groups to develop collaborative design skills through the physically making and testing of techniques and technologies toward the implementation of an early stage fashion-tech prototype. The module will focus on the instrumental enablement of students in the fashion-tech sector and advance manufacturing technologies such as: Laser cutting and textiles; 3D printing and textile; Coding for Fashion-Tech; Integrated electronics.
CLO3D | Marina Carulli
This module will drive students to approach the basics of 3D modeling for fashion using CLO3D software applyed to a final year fashion project, wich will be developed for the final showcase event planned for May 2022.
ACHETYPICAL INNOVATION IN SPORTSWEAR | Edoardo Iannuzzi
In this workshop students will design a collection starting from some vintage pieces from A.N.G.E.L.O. Vintage Palace archive and inspired from ACBC brand approach to sustainability. Considering the garments as archetypes, the focus of the course is on using them to explore different innovation processes to design a contemporary, sporty item, which will be the basis for the development of a capsule urban collection.
DIGITAL BRANDING | Michele Polico (Michele Polico Different)
Through teamwork students will work on building a digital brand, identifying its brand identity and the value proposition after having established the Political, Economic, Social and Technological (PEST) key trends. They will build a real communication campaign describing its objectives, the strategy, its contents, using creativity with channels to make the brand being spread out. Students will also learn how to use targeting methodology, marketing tools and the design thinking workflow.
FINAL FASHION DESIGN SHOWCASE
The course will include a final year fashion project wich will be showcased with a mixed virtual/physical exhibition in May 2021, coordinated by Professor Bargara Mugnai (garments prototyping) and Alessandra Spagnoli (exhibit design).
For being trained and supported for the set up of the final year showcase the students will be asked to enrole into a Passion in Action course for being also recognized additional ECTU with their supplement diploma.