• MOOC

DRIVING DIGITAL TRANSFORMATION BY DESIGN

Fashion is a complex and stratified phenomenon which connects the traditional material culture with contemporaneity in its social, cultural and manufacturing organization. Its inner complex nature, where cultural and material production are matched, has to be faced into a multidisciplinary teaching and learning environment.

The Final Synthesis Design Studio is aimed at driving students to complete their master education with a specific focus on exploring multidisciplinary advanced knowledge and skills to be applied in increasingly changing professional contexts and job markets.

It is especially conceived to transfer theoretical concepts, instrumental capabilities and intensive design experiences enabling future designers to face the transition from the traditional “product centred” fashion system into a more sustainable and user centred paradigm, taking full advantage of the digital transformation potential. The format of the course includes different educational experiences with a mix of lectures and discussion based modules and design-studio activities, breaking the traditional linear rhythm of the semester.

In the end of the studio the students will be supported in drafting their thesis proposal and its implementation plan within a Thesis Hub intensive two days workshop.

The students will be driven by the course to deepen the impacts of key on going phenomena on the fashion system and fashion design professionals and in particular of:

Digital transformation
Socialization of sustainability issues
New production and consumption
Dynamics (from products to services, sharing economy, social interaction & social innovation)
 

Specific learning outcomes will be:

- Ability to plan and direct complex projects;
- Language maturity;
- Ability to research and manage innovation and change processes;
- Advanced knowledge and tools for fashion design;
- Ability to dialogue with other disciplinary contexts;
- Ability to synthesize multidisciplinary contributions into possible innovation tracks and solutions;
- Critical skills and awareness of the ethical dimension of the profession.

DRIVING DIGITAL TRANSFORMATION BY DESIGN 

Fashion is a complex and stratified phenomenon which connects the traditional material culture with contemporaneity in its social, cultural and manufacturing organization. Its inner complex nature, where cultural and material production are matched, has to be faced into a multidisciplinary teaching and learning environment.

The Final Synthesis Design Studio is aimed at driving students to complete their master education with a specific focus on exploring multidisciplinary advanced knowledge and skills to be applied in increasingly changing professional contexts and the job market.

It has been redesigned as an experimental course within the program of didactical innovation of Politecnico di Milano, and includes innovative teaching and learning modalities, including on line modules, Moocs, phisycal Labs exercises and small teams assignement and reviews. 

It is especially conceived to transfer theoretical concepts, instrumental capabilities and intensive design experiences enabling future designers to face the transition from the traditional “product centred” fashion system into a more sustainable and user centred paradigm, taking full advantage of the digital transformation potential. The format of the course includes different educational experiences with a mix of lectures and discussion based modules and design-studio activities, breaking the traditional linear rhythm of the semester.

In the end of the studio the students will be supported in drafting their thesis proposal and its implementation plan within a Thesis Hub intensive two days workshop.

THEORETICAL MODULES

THE RENAISSANCE CONNECTION | Rodolfo Maffeis

As an intensive sequence of lectures, this class has been conceived as a journey through a selection of highly intellectual and magnificently crafted Renaissance artefacts to draw a concise conceptual map of early modern Italian thinking through images. Lessons will focus on issues such as Narrative and “historia”, Ekfrasis, the iconography of the self, Courtly style, the Nude and Decorum, Ornament and Bizarre. They will be followed by reading groups–whose bibliography will be provided by Professor time after time–that will foster the activation of student’s critical skills through commenting and participation.

PRODUCT LIFECYCLE MANAGEMENT FOR FASHION | Alessandro Brun

The module addresses the topic of the so-called Product Lifecycle Management (PLM) in the fashion industry. PLM has two main meanings: (i) PLM as a set of IT and software tools supporting the design and innovation process of a fashion company, (ii) PLM as an organizational approach to product design, production and delivery (the so-called lifecycle of a product).
The module will address these two meaning with a list of theoretical introductions and a list of demonstrations of software and IT tools (also with the support of some leading software vendors of the fashion industry). Demonstrations of software tools will be elaborated and then discussed with the students, also using real cases as references. A case – coming from a real case of the Italian design context – will be also used for training students on the elaboration of a PLM strategy.

Part of the Module will be delivered in blanded mode through the attence of a MOOC on POK platform.

SUSTAINABLE FASHION | Francesca Romana Rinaldi

The course provides an overview on the topic of CSR in fashion. Fashion is the second most polluting industry after oil, an industry that has many negative social impacts along the value chain. The need of a more sustainable fashion, across all its segments, is linked to both supply and demand drivers. During the group assignment, students will be asked to analyse the responsibility strategy for a fashion brand, applying the «responsibility model» after having learnt through theoretical lessons how to manage responsibility in fashion and its strong connection with the environment, society and media.

INSTRUMENTAL MODULES

ADVANCED INTERACTIVE NARRATIVES | Twin One

The Advanced Interactive Narratives module aims to provide a theoretical overview of how it is possible to replace the traditional product lifecycle pipeline with an entirely virtual one. Through a practical introduction to the use of the real-time game tool Unreal Engine, students will design photorealistic product representation to apply instant creativity and generate all the visuals needed for product presentation, whether static, in motion or interactive. The results will allow students to avoid rendering times, embrace sustainability in the processes, create new narratives, and provide value-producing opportunities along the whole fashion value chain.

DESIGN WORKSHOPS

ACHETYPICAL INNOVATION IN SPORTSWEAR | Edoardo Iannuzzi

In this workshop students will design a collection starting from some vintage pieces from A.N.G.E.L.O. Vintage Palace archive and inspired from ACBC brand approach to sustainability. Considering the garments as archetypes, the focus of the course is on using them to explore different innovation processes to design a contemporary, sporty item, which will be the basis for the development of a capsule urban collection.

DIGITAL BRANDING | Michele Polico (Michele Polico Different)

Through teamwork students will work on building a digital brand, identifying its brand identity and the value proposition after having established the Political, Economic, Social and Technological (PEST) key trends. They will build a real communication campaign describing its objectives, the strategy, its contents, using creativity with channels to make the brand being spread out. Students will also learn how to use targeting methodology, marketing tools and the design thinking workflow.

FINAL FASHION DESIGN SHOWCASE

The course will include a final year fashion project wich will be showcased with a mixed virtual/physical exhibition in May 2021, coordinated by Professor Bargara Mugnai (garments prototyping) and Alessandra Spagnoli (exhibit design).

For being trained and supported for the set up of the final year showcase the students will be asked to enrole into a Passion in Action course for being also recognized additional ECTU with their supplement diploma.

EVALUATION CRITERIA

Each module presentation included in the detailed Syllabus which will be provided in the beginning of the course and uploaded on BeeP platform  will include details on assignment and evaluation mode applied by each professor.

Over whole the final evaluation will take into account the grades and evaluation acquired in each module, covering the following aspects:

- Methodological coherence: Understanding and application of the process and phases proposed within the different modules;

- Reading preparation and active discussion: preparing the readings suggested in the modules, participating in collective discussion;

- Research skills and critical thinking: Understanding of the Briefs; quality, level of definition and consistency of the research; quality of sources;

- Creativity and design attitude: Capability to give a critical and original design solution;

- Representation skills and graphic project: quality and accuracy of freehand and computer assisted drawing skills, quality of graphic elements to support the visual presentation of the projects (graphic layout, color fidelity, image quality and definition, accuracy in the application of material samples, etc.);

- Communication skills: Quality of the oral presentation, structure of the oral presentation, use of professional language, and mannerisms;

- Team collaboration (for team activities): Equal share of workload among team members, cohesiveness, and fairness.

- Motivation and participation: Timeliness, accountability, active and critical participation during lectures and reviews. Motivation and active participation will be measure also using a peer-to-peer evaluation system, consisting in a team self-evaluation by each team members for each required delivery.

The final evaluation will not be based on the arithmetic mean of all grades but will be based on the assessment of the gradual qualitative advancement, in relation to the abovementioned aspects, demonstrated by each team and each team member through the sequence of assignments and activities planned. In fact, the deliveries planned will show students growth and maturity in term of understanding and application of knowledge and skills transferred, design methodology, quality and depth of research, creativity and design attitude. Individual assessment will be then supported by the quality of the student-professor interaction during weekly interaction, individual assignment evaluation where present, peer-to-peer evaluation

CLASS ATTENDANCE POLICY

Class attendance is mandatory. Students whose absences are more than 30% of the total class meetings (more than 3 absences out of the total of scheduled class meetings) may be dropped from the course. No absences are excused on the day of deliveries and presentations in class.

Unavoidable absences should be reported to professors as soon as possible.

Here are two examples for unavoidable absences that will be considered excused absences: an illness confirmed by medical certification or certified accident; a serious family emergency. Doctor/dentist appointments and travel plans are not considered acceptable reasons for excused absences. It is students’ responsibility to plan their agenda ahead in consideration of course calendar and due dates.

TEAM POLICY

It is students’ responsibility to plan and commit to a suitable number of outside meetings with their team to develop and deliver assignments as appropriate to ensure a professional and on time delivery and presentation. If not able to attend a team meeting it is student’s responsibility to deliver his/her part of the work to the team within a reasonable timeframe, allowing the team to meet the assignment requirements and due date.

It is responsibility of the whole team to respect the assignment’s requirements and keep all team members active and participative, enhancing the competences and skills of each team member. Missing parts of the work due to one team member’s responsibility will not be excused.

A team is required to contact and inform the faculty team as soon as possible in case of lack of active participation of one or more team members to the teamwork. Professors will make an appointment with the whole team to clarify and manage unfair situation.

At the end of each team assignment, each team member will be asked to provide a peer evaluation of all team members (including him/herself) in terms of their contribution to the assignment. These evaluations will be used in assigning the team grades to individuals.

Each module presentation included in the detailed Syllabus which will be provided in the beginning of the course and uploaded on BeeP platform  will include details on specific bibliographical resources suggested for the module. Please note that for some modules some readings are pre-requisite to the attendance of the class, and will be communicated in advance to the start of the module.

Each module Syllabus (BeeP Platform) will include details on bibliography. Please note that for some modules some readings are pre-requisite to the attendance of the class, and will be communicated in advance to the start of the module.