Des (Mag.)(ord. 270) - BV (1097) DESIGN FOR THE FASHION SYSTEM - DESIGN PER IL SISTEMA MODA
096132 - COMMUNICATION FOR FASHION
096132 - COMMUNICATION FOR FASHION
The course offered lays the basis for correctly understanding and using tools for communication and the new media in the fashion world.
Risultati di apprendimento attesi
After taking this course, students will be able to 1. Theoretically analyze and explain fashion phenomena, 2. Identify different research methods used in fashion and dress studies before and since the invention of the Internet, 3. Address the use of new media in fashion business, 4. Examine fashion and dress as non-verbal symbols, 5. Explain the social significance of the way people dress, and 6. Investigate fashion and dress from sociological perspectives.
This course provides a theoretical foundation of classical and contemporary sociological discourse of fashion and dress and examines how they can be applied to empirical case studies. The way people dress is a non-verbal mode of communication that conveys their social information, such as class, gender, race, ethnicity, and religion, among others. This course also explores through a structural-functionalist perspective how a fashion system and its social network have transformed dramatically with the development of social media in the mediatized digital era. The most recent concerns and interests of the fashion industry, sustainability and cultural appropriation, are also addressed. Students are introduced to a wide range of academic studies and the most recent fashion phenomena around the world.
Class Schedule Class 1: Introduction - Social Significance of Physical Appearance Class 2: Classical Theories of Fashion Class 3: Contemporary Theories of Fashion Class 4: Research Methods and Process (before and since the Internet invention) Class 5: Fashion as Non-Verbal Communication Symbols Class 6: Fashion as an Expression of Conspicuous Consumption Class 7: Fashion, Feminism, and Gendered Body Class 8: Fashion, Race/Ethnicity, and Culture Class 9: Cultural Appropriation in the Fashion Industry Class10: Fashion, Business, and Technology Class 11: Fashion and Sustainability Class 12: Fashion and Commercialization of Subcultures Class 13: Uniforms and Social Control Class 14: Fashion as an Institutionalized System Online and Offline Class 15: Final Group Project Presentations
There are no pre-requisites for attendance.
Modalità di valutazione
Assignments and Grading Quizzes (weekly) 40% DVD reports 10% Final Group Project 40% Total 90% (Your total score will be converted into the Polimi grading scale: 18-30)
Academic Integrity Students who plagiarize, falsify, or cheat will fail to master the knowledge and skills that they need for careers in design, fashion, and business. Such conduct will subject students to serious penalties.
Class Policy 1. Deactivate your mobile phones before you enter the virtual classroom. 2. If you are absent three or more times, it will affect your final grade. 3. There will be no make-up tests, quizzes, or presentations. 4. Class participation is encouraged.
Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua
This program was developed to be delivered in a blended mode, in compliance with the safety protocols relating to the COVID-19 health emergency, available in July 2020. In the event of changes in the security protocols, the timetable may be subject to changes: in particular in the event of overcoming the health emergency, the lessons may return to attendance. More detailed information on the methods of provision and access, as well as the indications relating to security protocols and social distancing, will be available on the University and School website. Further details on teaching will be communicated by the teachers in the manner provided.