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Risorse bibliografiche
Risorsa bibliografica obbligatoria
Risorsa bibliografica facoltativa
Scheda Riassuntiva
Anno Accademico 2020/2021
Scuola Scuola del Design
Insegnamento 096132 - COMMUNICATION FOR FASHION
Docente Kawamura Yuniya
Cfu 6.00 Tipo insegnamento Corso Integrato

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento
Des (Mag.)(ord. 270) - BV (1097) DESIGN FOR THE FASHION SYSTEM - DESIGN PER IL SISTEMA MODAM_1AZZZZ096132 - COMMUNICATION FOR FASHION
M_2AZZZZ096132 - COMMUNICATION FOR FASHION

Obiettivi dell'insegnamento

The course offered lays the basis for correctly understanding and using tools for communication and the new media in the fashion world.


Risultati di apprendimento attesi

After taking this course, students will be able to
1. Theoretically analyze and explain fashion phenomena,
2. Identify different research methods used in fashion and dress studies before and since the
invention of the Internet,
3. Address the use of new media in fashion business,
4. Examine fashion and dress as non-verbal symbols,
5. Explain the social significance of the way people dress, and
6. Investigate fashion and dress from sociological perspectives.


Argomenti trattati

This course provides a theoretical foundation of classical and contemporary sociological discourse of
fashion and dress and examines how they can be applied to empirical case studies. The way people
dress is a non-verbal mode of communication that conveys their social information, such as class,
gender, race, ethnicity, and religion, among others. This course also explores through a
structural-functionalist perspective how a fashion system and its social network have transformed
dramatically with the development of social media in the mediatized digital era. The most recent
concerns and interests of the fashion industry, sustainability and cultural appropriation, are also
addressed. Students are introduced to a wide range of academic studies and the most recent fashion
phenomena around the world.

Class Schedule
Class 1: Introduction - Social Significance of Physical Appearance
Class 2: Classical Theories of Fashion
Class 3: Contemporary Theories of Fashion
Class 4: Research Methods and Process (before and since the Internet invention)
Class 5: Fashion as Non-Verbal Communication Symbols
Class 6: Fashion as an Expression of Conspicuous Consumption
Class 7: Fashion, Feminism, and Gendered Body
Class 8: Fashion, Race/Ethnicity, and Culture
Class 9: Cultural Appropriation in the Fashion Industry
Class10: Fashion, Business, and Technology
Class 11: Fashion and Sustainability
Class 12: Fashion and Commercialization of Subcultures
Class 13: Uniforms and Social Control
Class 14: Fashion as an Institutionalized System Online and Offline
Class 15: Final Group Project Presentations


Prerequisiti

There are no pre-requisites for attendance.


Modalità di valutazione

Assignments and Grading
Quizzes (weekly) 40%
DVD reports 10%
Final Group Project 40%
Total 90%
(Your total score will be converted into the Polimi grading scale: 18-30)

Academic Integrity
Students who plagiarize, falsify, or cheat will fail to master the knowledge and skills that they need
for careers in design, fashion, and business. Such conduct will subject students to serious penalties.

Class Policy
1. Deactivate your mobile phones before you enter the virtual classroom.
2. If you are absent three or more times, it will affect your final grade.
3. There will be no make-up tests, quizzes, or presentations.
4. Class participation is encouraged.


Bibliografia
Risorsa bibliografica obbligatoriaReadings will be posted online or can be accessed through the Bloomsbury Fashion Central database. https://www.bloomsburyfashioncentral.com/

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
(hh:mm)
Ore di studio autonome
(hh:mm)
Lezione
43:00
86:00
Esercitazione
7:00
14:00
Laboratorio Informatico
0:00
0:00
Laboratorio Sperimentale
0:00
0:00
Laboratorio Di Progetto
0:00
0:00
Totale 50:00 100:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese

Note Docente
This program was developed to be delivered in a blended mode, in compliance with the safety protocols relating to the COVID-19 health emergency, available in July 2020.
In the event of changes in the security protocols, the timetable may be subject to changes: in particular in the event of overcoming the health emergency, the lessons may return to attendance.
More detailed information on the methods of provision and access, as well as the indications relating to security protocols and social distancing, will be available on the University and School website. Further details on teaching will be communicated by the teachers in the manner provided.
 
schedaincarico v. 1.6.6 / 1.6.6
Area Servizi ICT
29/07/2021