Risorse bibliografiche
Risorsa bibliografica obbligatoria
Risorsa bibliografica facoltativa
Scheda Riassuntiva
Anno Accademico 2020/2021
Scuola Scuola del Design
Insegnamento 053851 - SOCIOLOGY OF MEDIA
Docente Ciastellardi Matteo
Cfu 6.00 Tipo insegnamento Monodisciplinare

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento

Obiettivi dell'insegnamento

Sociology of Media course aims to examine and deepen the theoretical, methodological aspects as well as those of project and production that have marked the evolution of media and communication practices in relation to socio-cultural changes and continuous technological innovations. The course aims to provide the critical skills and analytical tools to understand the registers, codes and different languages that have marked the many paradigms of the Information Society.

Risultati di apprendimento attesi

The course aims to provide students with the skills and knowledge related to the methodological, design and production aspects of the evolution of the media with particular reference to the culture of the communication project. The student will know how to define and understand the possibilities and contributions of communication design in relation to socio-cultural changes and continuous technological innovations. The student will be able to adopt methodologies, define strategies and apply suitable tools to set up, in tune with the objectives of a specific analysis request, a project research process in the context of communication media.
Students will also be able to analyze and evaluate critically, independently and in a collaborative perspective, a context of project application, displaying the analyses carried out in a targeted and organic way.

Argomenti trattati

Sociology of the Media course intends to examine and deepen the theoretical, methodological, planning and production aspects that have characterized the evolution of media and communication practices in relation to socio-cultural changes and continuous technological innovations in different contexts. The course aims to provide critical skills and analytical tools to understand the registers, codes and different languages ​​that have marked the multiple paradigms of the Information Society.

During the course we will discuss topics such as media evolution, the birth and development of online society, digital rhetoric, cross-media and transmedia translation models, convergence paradigms, grassroots dissemination and reconstruction, theories of connective and collective bottom-up knowledge, audience and prosuming training, hacker and maker culture, open source policy and licensing aspects, models of emergency and complexity in the digital world, as well as economic mechanisms, social and political information.

The first part of the course will be institutional and it will be dedicated to the study of these themes and to the identification of the mechanisms and patterns of media culture, with particular reference to the analysis of the various media and the main currents of thought that have animated the contemporary debate. The aspects of building and disseminating knowledge on the web, traditional and digital dissemination devices, social media marketing and the approach to cultural analytics will also be addressed.
The course includes the definition of some key concepts that will be defined by the students through a targeted exercise, and brought back to the 4 macro areas that will be taken into consideration, namely:

1. Design for Sharing - Economic. From the long queue to the crowd-model

2. Design Activism - Politics. From activism to digital holocracy

3. ParticipativeDesign - Pedagogical. Convergent culture and transmedial literacy

4. Visual Design - Aesthetics. Digital literature and new techné

The second part, monographic, will be dedicated to the analysis of new media as a place of communication and social participation. We will analyze the transformation of content from traditional media to digital media and the professional skills that operate there, the methods and mechanisms of information production, the role of the designer in rationalization, remediation and design of communication artifacts, with cross-media and transmedia translations. . This part will be seminar and students will be asked to work in groups producing a tutorial aimed at creating a digital variant of a media text.

At the end of the course students must have acquired the skills necessary for the understanding and design of intermediate models, the critical formulation of content for traditional media and Social Media and knowledge of the properties of the various media and their audience.


There are no pre-requisites for attendance.

Modalità di valutazione

Students will be assessed on the basis of the knowledge of the texts, of what is presented in class and of the exercises they will have produced. Non-attending students not attending the lessons and reviews of the papers will be questioned on several texts.
Volumes in Bibliography: attending students will have to study and present the two mandatory texts (Media Culture Design by M. Ciastellardi and Social Media Marketing by Tuten & Solomon) and a text chosen from those indicated in the bibliography (in total 3 texts).
Non-attending students will have to study and present the three mandatory texts and two texts to be chosen from those in the bibliography (in total 5 texts).

Risorsa bibliografica obbligatoriaEd Finn, What Algorithms Want: Imagination in the Age of Computing, Editore: MIT Press, Anno edizione: 2017, ISBN: 9780262035927
Risorsa bibliografica obbligatoriaTracy L. Tuten, Michael R. Solomon, Social Media Marketing, Editore: Sage, Anno edizione: 2018, ISBN: 978-1473913011
Risorsa bibliografica obbligatoriaJay David Bolter, The Digital Plenitude. The Decline of Elite Culture and the Rise of Digital Media , Editore: MIT Press, Anno edizione: 2019
Risorsa bibliografica facoltativaLev Manovich, Software Takes Command: Extending the Language of New Media. , Editore: Bloomsbury, Anno edizione: 2013, ISBN: 9781623567453
Risorsa bibliografica facoltativaLuciano Floridi, The Fourth Revolution: How the Infosphere is Reshaping Human Reality, Editore: Oxford University Press, Anno edizione: 2014, ISBN: 978-8860309334
Risorsa bibliografica facoltativaEdited By David H. Guston, Ed Finn, And Jason Scott Robert, Frankenstein Mary Shelley. Annotated for Scientists, Engineers, and Creator of all kinds., Editore: MIT Press, Anno edizione: 2017, ISBN: 978-0-262-533287
Risorsa bibliografica facoltativaMax Tegmark, Life 3.0: Being Human in the Age of Artificial Intelligence, Editore: Knopf, Anno edizione: 2017, ISBN: 9780199606726
Risorsa bibliografica facoltativaRichard Rogers, Digital Methods, Editore: MIT Press, Anno edizione: 2013, ISBN: 978-0-262-01883-8

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Informatico
Laboratorio Sperimentale
Laboratorio Di Progetto
Totale 50:00 100:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese

Note Docente
This program was developed to be delivered in a blended mode, in compliance with the safety protocols relating to the COVID-19 health emergency, available in July 2020.
In the event of changes in the security protocols, the timetable may be subject to changes: in particular in the event of overcoming the health emergency, the lessons may return to attendance.
More detailed information on the methods of provision and access, as well as the indications relating to security protocols and social distancing, will be available on the University and School website. Further details on teaching will be communicated by the teachers in the manner provided.
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Area Servizi ICT