L'insegnamento prevede 2.0 CFU erogati con Didattica Innovativa come segue:
Soft Skills
Corso di Studi
Codice Piano di Studio preventivamente approvato
Da (compreso)
A (escluso)
Nome Sezione
Insegnamento
Des (Mag.)(ord. 270) - BV (1092) DESIGN DEGLI INTERNI - INTERIOR DESIGN
***
A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1097) DESIGN FOR THE FASHION SYSTEM - DESIGN PER IL SISTEMA MODA
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A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1159) PRODUCT SERVICE SYSTEM DESIGN - DESIGN PER IL SISTEMA PRODOTTO SERVIZIO
***
A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1160) DESIGN DEL PRODOTTO PER L'INNOVAZIONE
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A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1162) DESIGN DELLA COMUNICAZIONE
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A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1163) DESIGN PER IL SISTEMA MODA
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A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1164) PRODUCT SERVICE SYSTEM DESIGN
***
A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1260) INTERIOR AND SPATIAL DESIGN
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A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1261) INTEGRATED PRODUCT DESIGN
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A
ZZZZ
053428 - DIGITAL USER INNOVATION
Des (Mag.)(ord. 270) - BV (1262) DIGITAL AND INTERACTION DESIGN
***
A
ZZZZ
053428 - DIGITAL USER INNOVATION
Obiettivi dell'insegnamento
The aim of the course is to convey to students skills and competences to understand, design and develop digital strategies for managing users of services and business activities.
Risultati di apprendimento attesi
Students: - know and understand the theoretical fundamentals of the impact of digital technologies on business activities; - know how to conceive and conduct a digital transformation project through a business case; - know how to recognize and understand the impact of digital innovation in different areas.
Argomenti trattati
The course aims at acquiring new skills and competences for understanding, managing and leading the adoption of digital user and customer management strategies.
The new Digital Era is changing the way people life, work, interact, and communicate within and among organizational settings. In this scenario, the course focuses on the importance of strategies, customer experiences and information technologies delivered with digital customer management systems, with a focus on operational, analytical and collaborative components, mainly in the Marketing, Sales and Customer Services areas.
Practical exercises and seminars will provide students with a basic understanding of the business and IT impacts of digital application. Besides course lessons, students will learn how to conduct a digital transformation project through a business case to be agreed with the teacher.
Students will recognize the features of such innovations and comprehend the main impacts and managerial implications of them. The course aims at transferring both theoretical and practical knowledge through case studies, practitioners’ experience, as well as group applied project works.
Prerequisiti
There are no pre-requisites for attendance.
Modalità di valutazione
The attendees are assessed through an individual written exam on the content of the first module, as well as a group project work, which counts for the 50% of the overall mark.
The group project work should be delivered by the end of the course, and will be reviewed by the professor.
Bibliografia
Software utilizzato
Nessun software richiesto
Forme didattiche
Tipo Forma Didattica
Ore di attività svolte in aula
(hh:mm)
Ore di studio autonome
(hh:mm)
Lezione
43:00
86:00
Esercitazione
7:00
14:00
Laboratorio Informatico
0:00
0:00
Laboratorio Sperimentale
0:00
0:00
Laboratorio Di Progetto
0:00
0:00
Totale
50:00
100:00
Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua
Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese
Note Docente
This program was developed to be delivered in a blended mode, in compliance with the safety protocols relating to the COVID-19 health emergency, available in July 2020. In the event of changes in the security protocols, the timetable may be subject to changes: in particular in the event of overcoming the health emergency, the lessons may return to attendance. More detailed information on the methods of provision and access, as well as the indications relating to security protocols and social distancing, will be available on the University and School website. Further details on teaching will be communicated by the teachers in the manner provided.
Inglese