Des (Mag.)(ord. 270) - BV (1162) DESIGN DELLA COMUNICAZIONE
050564 - ANTHROPOLOGY OF COMMUNICATION
While carrying out actions, human beings use a wide variety of information. Each sense offers social players a certain way of relating with their surrounding environment (sight, touch, sound, smell, taste). Each culture and social group has elaborated and organised certain types, logic, support and strategies for handling these information channels. The course introduces students to an analysis of the plurality of forms and social organisations that the various human societies have created to structure their communication. During the lessons, matters such as the social life of the media, the nexus between senses, actions and information, the bond between the social habitus and styles of communicative interactions, the cultural varieties of forms, practices and information supports are faced. Lessons provide an alternation of theory and practice.
Risultati di apprendimento attesi
Students: - know how to apply the anthropological instruments for analysing study cases and critically observing the communication processes; - can identify anthropological dynamics in the design circles in which they work; - know how to independently and critically assess different contexts of communication design and integrate an anthropological vision of design methodology.
The course is about how communications change, structure and condition individual people and societies. The main objective is to update students’ awareness and knowledge about contemporary communication technologies that could impact on their present or future professions in design. The course will also examine current changes in social dynamics and politics that are related to communications.
What is meant by anthropology: From orality to full literacy - theories of language formation and association with different media
The rapid rise of electricity: connections – volume – speed – complexity – configurations of social media – grammar of media – McLuhan’s decalogue
From Literacy to the Digital Transformation: Main features - the great reversal - Big data and analytics
Identity: anthropological considerations – private versus public – digital unconscious
The contemporary epistemological crisis: the loss of the referent - fake news and deep fakes - objectivity in algorithms
The Internet as a social limbic system: from Arab Spring to Jihad – cyber-bullism – social support sites - geopolitical chaos
The Big Reset: World Economic Forum recommandations - climate change - rethinking and decelerating the economy
Impact on jobs – User-Generated-Employment – Work and employment – (self-employment) – Overview of the changes induced in the market, AI’s effect on jobs
Connected Intelligence – designing connectivity – hypertinence (search engines from Yahoo to Big Data) – cognitive revolutions – i-addiction
The quest for coherence: Datacrcy East and West
Programming the world – The era of transparency – Singapore – social credits – new ethics – design an ethical order of priorities
Trust and blockchain – implications in a variety of applications fields, including education, health care, smart cities, industry 4.0– shifts in the value chain, experience
Augmented Humans - Bionics – Brain Computer Interfaces – Neuro-technologies – Nootropics –Genetics – Art and technology – global art – trends and categories
There are no pre-requisites for attendance.
Modalità di valutazione
During the course, students in groups of three will present a review of a selection from among the suggested books and essays. Students will also form groups of 5 to 8 persons to develop, propose and realize an app, a mooc, a transmedia design, or any other digital production on a theory or topic of their choice. The final oral examination will bear on a short interview on what each student has accomplished in his or her groups, as well as a few questions about the following books:
Roberto Saracco (ed.), Symbiotic Autonomous Systems, 2020 (supplied on line)
Cosimo Accoto, In Data, Time and Tide, 2018 (supplied on line)
Derrick de Kerckhove, The Skin of Culture, New Edition 2019.
Non frequenters: need to add one more book for their exam:
Amber Davisson and Paul Booth (eds.), Controversies in Digital Ethics, Bloomsbury, 2016.
Assessment will be based both on individual performance during class presentations and final exam, on how students have learned to collaborate in specifically configured teams assembled according to the principles and method of connected intelligence.
Accoto, Cosimo, In Data, Time and Tide, Editore: Egea, Anno edizione: 2018 Note:
Perhaps the most comprehensive and original attempt to describe the digital condition
The Skin of Culture, Editore: Offered on line by the author (new edition, work in progress), Anno edizione: 2019, ISBN: 074942480X Note:
The original first edition of many of the instructor's ideas that serves as a benchmark to assess the evolution of media and culture since the late 90s to this day
Sarraco, Roberto et al., Symbiotic Autonomous Systems, Editore: IEEE, Anno edizione: 2020 Note:
An up-to-date examination by a collective of technologists, engineers and sociologists as well as educators of the most recent technological and social innovations that relate directly to issues of design in all categories
Nessun software richiesto
Tipo Forma Didattica
Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Di Progetto
Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese
This program was developed to be delivered in a blended mode, in compliance with the safety protocols relating to the COVID-19 health emergency, available in July 2020. In the event of changes in the security protocols, the timetable may be subject to changes: in particular in the event of overcoming the health emergency, the lessons may return to attendance. More detailed information on the methods of provision and access, as well as the indications relating to security protocols and social distancing, will be available on the University and School website. Further details on teaching will be communicated by the teachers in the manner provided.
Jussi Parikka (ed.), Geology of Media, University of Minnesota Press (2015)
Chapter one: Materiality (for a theoretical overview)
Lev Manovich, Software takes Command, Bloomsbury 2013.
Mari K. Swingle, i-Minds, New Society Publishers, 2016
Ch 11 - Adult Play (Sex and Sexuality), pp. 157-177.
Ch 13 - 191 i-Addiction: A New World, pp. 191-205.
Lauren Rabinovitz and Abraham Geil (eds.) Memory Bytes, Duke University Press, 2004.
N. Katherine Hayles, , p. 257.
Thomas Swiss, p. 283.
Vivian Sobchak, p. 305.
Noah Wardip Gruin and Nick Montfort, The New Media Reader, M.I.T. Press, 2003
Stefan Selke (ed.), Lifelogging, Springer, 2016.
Stefan Selke, Lifelogging, pp. 1-24.
Deborah Lupton, pp. 61-79.
Na Li/Frank Hopfgartner, pp. 305-326
Jim Gemmell, pp. 327 - 344.
Athina Karatzogianni and Adi Kunstman (eds.), Digital Cultures and the Politics of Emotion, Feelings, Affect and technological Change, Palgrave MacMillan 2012.
WikiLeaks Affects: Ideology, Conflict and the Revolutionary Virtual, p. 52.
Symptomologies of the State: Cuba's 'Email War' and the Paranoid Public Sphere, Laura-Zoë Humphreys p. 197.
The Seducer's Net: Internet, Politics and Seduction, Julia Rone, p. 214
The Politics of the Affective Digital, Athina Karatzogianni, p. 245.
Benjamin Barber, Jihad Versus MacWorld, The Atlantic, 1992.