Risorse bibliografiche
Risorsa bibliografica obbligatoria
Risorsa bibliografica facoltativa
Scheda Riassuntiva
Anno Accademico 2019/2020
Scuola Scuola del Design
Docente Ligi Chiara , Piredda Francesca
Cfu 6.00 Tipo insegnamento Corso Integrato
Didattica innovativa L'insegnamento prevede  3.0  CFU erogati con Didattica Innovativa come segue:
  • Soft Skills

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Nome Sezione Insegnamento

Obiettivi dell'insegnamento

The objective of the treatment is to supply students with the instruments needed to return and present the design project of a product-service system and the research at its basis. Visualization and Prototyping, through the analysis of practices and the critical presentation of different research and planning techniques, leads students to experiment innovative project representation instruments, visualising and prototyping projects, using different technologies, style models and narrative approaches.

Risultati di apprendimento attesi

- know and understand the visual language, representation and prototyping techniques of product-service systems and scenarios;
- can communicate the project procedure followed, and develop new visualisation methods;
- can use, in an original and autonomous manner, visualisation instruments and techniques, through articulate narrations.

Argomenti trattati

This course aims to provide tools for visualizing and prototyping a product service system and the complementary analysis and research activities. In particular, the course proposes storytelling techniques, the audiovisual language and genres as further tools for developing, represent and simulate the experience proposed by the project developed.

We will refer to multimedia and audiovisual communication techniques such as storytelling, storyboarding, animation, shooting, editing and we will use different visual representation tools (i.e. moodboard, visual atlas, storyboard, sketches, etc). The students will work in groups.

This course integrates contributions from different areas of design (Communication Design, Movie Design, Media Design), the arts and filmmaking in order to provide participants with many different suggestions for communicating a service.

The learning process develops through lectures and presentations, practical exercises and reflective activities, both in big teams and small teams, leaving the room to individual contributions to the collective dialogue. Seminars by guests from both the academic and professional fields will take place.

Along the course the students will elaborate a presentation of a product service system idea, using the tools provided and experimenting techniques. In order to elaborate the final presentation they will integrate prototyping techniques (role playing, mockup, etc.) with storytelling and multimedia contents (slides, videos, sounds, still images, etc). 

The final exam will consist in a simulated pitching session where the groups will present their product service system idea to possible clients/stakeholders. Pitching the project helps students develop their soft skills and aims at simulating the relationship with a possible client.


There are no pre-requisites for attendance.

Modalità di valutazione

Evaluation criteria and final exam

Designing and performing the final pitch will make students use and practice all the competences gained along the course. Therefore, the final evaluation will coincide with the evaluation of the final pitch, according to the following criteria: 

  • the general congruence, consistency and strength of the concept and the representation (up to 10);
  • multimedia contents and possible other supports as slides. Evaluated: creativity and output realized (up to 10);
  • the performance as speech, setting and actions. Evaluated: creativity and output realized (up to 10). 

The student's capability to get into the topic, to generate, to develop and present ideas, following and interpreting the process suggested by the instructors; a good capability of team working and a pro-active participation to the course will be also considered very positively.

Course’s rules 

Attendance is mandatory: only a maximum of 2 absences will be allowed. Participation to the collective presentations are mandatory.

Assignments cannot be delivered or presented in dates different than those scheduled in the course’s calendar.

Sufficient marks are equal or major than 18/30.

Risorsa bibliografica obbligatoriaBertolotti E., Daam H., Piredda F., Tassinari V. (eds.), The Pearl Diver. The Designer as Storyteller, Editore: DESIS Network - Dipartimento di Design, Politecnico di Milano, Anno edizione: 2016, ISBN: 978-88-941673-6- https://archive.org/details/ThePearlDiver_DESIS
Risorsa bibliografica obbligatoriaA. Bazin, What is cinema? Vol. 1, Editore: Berkeley: University of California Press, Anno edizione: 1967 https://archive.org/details/Bazin_Andre_What_Is_Cinema_Volume_1
Risorsa bibliografica obbligatoriaJenkins H., Ford S. and Green J., Spreadable Media: Creating Value and Meaning in a Networked Cultur, Editore: New York University Press, Anno edizione: 2013
Risorsa bibliografica facoltativaBegleiter M., From Word to Image-2nd edition: Storyboarding and the Filmmaking Process, Editore: Michael Wiese Productions, Anno edizione: 2010
Risorsa bibliografica facoltativaKatz S. D., Film directing: Shot by Shot: Visualizing from Concept to Screen, Editore: Michael Wiese Productions, Anno edizione: 1991
Risorsa bibliografica facoltativaRyan M.L., Narrative across Media: The Language of Storytelling, Editore: Lincoln: University of Nebraska Press, Anno edizione: 2004
Risorsa bibliografica facoltativaVogler C., The Writerâ¿s Journey: Mythic Structure For Writers, Editore: Michael Wiese Productions, Anno edizione: 1992
Risorsa bibliografica facoltativaCiancia M., Piredda F., Venditti S., Social Media Fiction: Designing Stories for Community Engagement, in Schoenau-Fog H., Bruni L. M., Louchart S., Baceviciute S. (eds), Interactive Storytelling. 8th International Conference on Interactive Digital Storytelling, ICIDS 2015, Copenhagen, Denmark, November 30-December 4, 2015- Proceedings, pp. 309-320, Editore: Springer, Anno edizione: 2015
Risorsa bibliografica facoltativaCiancia M., Venditti S., Piredda F., Shaping and Sharing Imagination: Designers and the Transformative Power of Stories, in Moura H., Sternberg R., Cunha R., Queiroz C., and Zeilinger M., Interactive Narratives, New Media and Social Engagement, University of Toronto, October 23-25, Proceedings, Anno edizione: 2014
Risorsa bibliografica facoltativaCiancia, M., Transmedia Design Framework. Design-Oriented Approach to Transmedia Research. In Ciastellardi M. e Di Rosario G. (eds), International Journal of Transmedia Literacy (IJTL) - From Storytelling to Intercreativity in the Era of Distributed Authorship, 1, 1: 131-145, Anno edizione: 2015, Fascicolo: 12

Software utilizzato
Nessun software richiesto

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Informatico
Laboratorio Sperimentale
Laboratorio Di Progetto
Totale 50:00 100:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese

Note Docente
schedaincarico v. 1.7.2 / 1.7.2
Area Servizi ICT