Des (Mag.)(ord. 270) - BV (1159) PRODUCT SERVICE SYSTEM DESIGN - DESIGN PER IL SISTEMA PRODOTTO SERVIZIO
053394 - FINAL SYNTHESIS DESIGN STUDIO SECT. 1
The objective is to train students in the advanced and executive design of a product-service system: from project opportunity identification to the production of ideas, from development to on-field prototyping. The Final Synthesis Design Studio supplies tools that are useful for interpreting the project themes in the widest context of current cultural, social and technical transformations in a critical and personal manner. Students are called to elaborate an original project working in a team, with special attention on the semantic, functional, typological and technical aspects, and also to define the maximum economic feasibility elements.
Risultati di apprendimento attesi
Students: - know and understand the theory and instruments of the product-service project, interpreting the dynamics of multi-cultural and multi-disciplinary interaction; - can collect the implications of their project choices in relation to company, market, society and environment; create project summaries; present product-service systems using articulate narration; organise prototyping; - know how to develop and interpret the project themes both autonomously and in a group, sharing and communicating the project choices made, developing attitudes for negotiation, team building, leadership and conflict handling; - can handle problems not closely related to the themes faced during teaching, transferring the knowledge obtained.
As cities expand demographically and geographically, new developments are increasingly thought as hybrid spaces that include buildings and services for residents, workers, tourists, shoppers, citizens, and patients. Similarly, old developments need to be rethought with the same logic, since population’s needs and ways of living are rapidly changing, together with the manufacturing, logistics, retailing and service systems.
Temporary usages, for instance, are the norm with co-working, co-living, hostels and temporary accommodations rising as frequent formats of residence. The consequences of climate change also introduce new challenges to envisage scenarios of living that ensure resilience and mitigation or simply the possibility of adaptation to new conditions.
Designing services for new or under renewal urban developments is therefore a framework in which students will operate with multiple demands and constraints and strong projection towards the future. Building o renewing a neighbourhood in any city of the world is a long process that has an enduring nature and therefore has to be imagined for various stages of future living.
Students will have the unique opportunity to participate in the design of service-based solutions for a project of urban transformation in the metropolitan area of Milan. The project will include multiple functions for health, work, dwelling, leisure, food, new manufacturing and park areas. The challenge for the students will be to embrace the possibilities and constraints of the project, envisage an environment made for a multiplicity of uses and people, think many years ahead, imagine services that bring value to all the stakeholders be they residents, citizens, the developers, the public administration and city. All of this with an eye to the changing and unpredictable conditions of the city where we can expect longer periods of intense heat, extreme weather events, new laws about mobility, energy, waste and water.
While embedded in the metropolitan area of Milan, the solutions will be relevant for most cities around the world that are undergoing similar efforts of redevelopment of brown land and post-industrial areas and are facing similar social and environmental challenges. Combining multiple functions, giving value through services, building resilience, enhancing social cohesion, creating a liveable neighbourhood are all issues that every new development has to face.
The so-conceived solutions for sustainable urban developments will be designed as potential entrepreneurial ventures: students, therefore, will be
More specifically, students will be guided through a PSS design process from problem definition to prototyping. In order to do so, the course will be organised with progressive tasks and assignments to:
carry-out field and desk research
ideate product service systems
apply co-design methods and tools to engage different stakeholders
elaborate product service systems in detail
prototype product service systems
develop business models in order to evaluate and size entrepreneurial ideas
To attend the Final Synthesis Laboratory, students must pass the 1st year laboratories.
Modalità di valutazione
Students will work in small teams, each one developing an original project: the final evaluation will be the average of the marks obtained in the assignments developed during the course. Each assignment will generate specific outputs and will adopt different evaluation criteria.
The general assessment criteria for this course will be based upon the student's capability to get into the topic and to critically understand it, to generate and develop innovative ideas, to follow and interpret the process suggested by the instructors, to apply the basics of business modeling, and to be able to present and narrate the solution in a quality and effective way.
A good capability of team working and a pro-active participation to the course will be also considered very positively.
Attendance is mandatory for at least the 80% of the hours of the course. Participation to the collective presentations and the moments of delivery of the assignments are mandatory.
Assignments cannot be delivered or presented in dates different than those scheduled in the course’s calendar.
Nessun software richiesto
Tipo Forma Didattica
Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Di Progetto
Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese