Des (Mag.)(ord. 270) - BV (1097) DESIGN FOR THE FASHION SYSTEM - DESIGN PER IL SISTEMA MODA
052748 - TRENDS FORECASTING FOR FASHION
052748 - TRENDS FORECASTING FOR FASHION
The teaching has the aim of transferring to the student the skills for searching for and reading trends in the fashion sector and how these elements, from visual and research, are transformed into system-product collections.
Risultati di apprendimento attesi
Students: - learn how to research and read the fashion sector trends; - can analyse how these elements have fallen into the system-product collections; - can elaborate research and communicate it autonomously and in groups.
Working to identify trends for fashion could seem to be an easy as well as fascinating profession. The abilities of observation, curiosity and a good dose of intuition could seem to be enough. The reality is very different and complex. To work on trends means to always have an overall vision. The ability to place the observed phenomena within a wider picture, to document them, tell of them and evaluate their temporal course becomes essential. Time becomes the only judge for the veracity of the analysis and previsions.
To over time construct a trends scenario, a single discipline is not enough (be it design or sociology, semiology or psychology) or a point of view, but it is necessary to have an interdisciplinary approach.
Therefore the purpose of the course is to study the process behind fashion industry actions and user’s reactions, that can trigger fashion innovation but also to allow students approach research methods on how to identify evolution and opportunities for the fashion business in both online and offline contexts.
The course will propose:
A systematic reading of socio-cultural change through material culture observation Tools and methods that offer students the skills necessary for constant/consistent monitoring of people behaviors, social media phenomena and industry dynamics, in order to anticipate fashion trends New awareness amongst designers and stakeholders of creative projects, coming up against people as producers of change During the course the participants will:
· Get ready to face reality and shape the future
· Learn how to spot short, medium and long term trends
· Interpret change on a global and local level
· Practice coolhunting and cultsearching
· Originate new business ideas
There are no pre-requisites for attendance.
Modalità di valutazione
The exam consists in:
· One group project work to deliver and present in 2 separate research phases
· End of semester written exam with 2 open ended questions
The final grade that will be registered on POLIMI is the sum of Research Project (50%)+ Exam grade (50%)
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Boyd, Dahna, It's Complicated: The Social Lives of Networked Teens, , Anno edizione: 2014
Gladwell, Malcolm David and Goliath, Underdogs, Misfits, and the Art of Battling Giants, Anno edizione: 2013
Gloor, P., Cooper, S., Coolhunting. Chasing down the next big thing, Anno edizione: 2007
Godin, Seth, The Icarus Deception, Anno edizione: 2013
Noah Harari, Yuval, Homo Deus: A brief History of Tomorrow, Anno edizione: 2017
Morace F., ConsumAuthors, Editore: Bocconi University Press EGEA S.p.A, Anno edizione: 2017
Pedroni, M., From Production to Consumption: The Cultural Industry of Fashion, Anno edizione: 2013
Raymond, M., The Trend Forecaster's Handbook, Editore: 2010
Ross, Carne, Leaderless Revolution: How Ordinary People Will Take Power and Change Politics in the 21st Century, Anno edizione: 2011
Tipo Forma Didattica
Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Di Progetto
Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese