Risorse bibliografiche
Risorsa bibliografica obbligatoria
Risorsa bibliografica facoltativa
Scheda Riassuntiva
Anno Accademico 2018/2019
Scuola Scuola di Ingegneria Industriale e dell'Informazione
Docente Elia Stefano
Cfu 15.00 Tipo insegnamento Monodisciplinare
Didattica innovativa L'insegnamento prevede  5.0  CFU erogati con Didattica Innovativa come segue:
  • Cotutela con mondo esterno

Corso di Studi Codice Piano di Studio preventivamente approvato Da (compreso) A (escluso) Insegnamento

Obiettivi dell'insegnamento

The “INVEST IN FOREIGN MARKETS LAB” aims at providing students with theoretical and practical skills to set up, manage and expand a foreign venture.

To reach this goal, students will be involved in theoretical lectures, exercises, case studies, business talks, role plays and simulations provided by professors from Politecnico di Milano and by Business Executives from Multinational and Consultancy Companies, who will directly transfer their expertise and experience to the Lab participants.

Additionally, students will gain practical skills by taking part to the global competition “X-culture” (http://x-culture.org/), which will allow them to apply directly the knowledge and capabilities developed during the Lab to plan a real international business project for a real company, by cooperating with a group of peers from other foreign business schools, thus facing the multicultural dynamics that arise in multinational companies.

The course fits into the overall program curriculum pursuing some of the defined general learning goals. In particular, the course contributes to the development of the following capabilities:

  • Design solutions applying a scientific and engineering approach ( Analysis, Learning, Reasoning, and Modeling capability deriving from a solid and rigorous multidisciplinary background ) to face problems and opportunities in a business and industrial environment.
  • Develop new ideas and solutions in business and industrial scenarios evolving over time
  • Interact in a professional, responsible, effective and constructive way in a working environment, also motivating group members.


Risultati di apprendimento attesi

At the end of the course, students will learn to:

  • Select the international business strategy that is consistent with the global competitive context;
  • Design the international business plan of a company that aims to invest in foreign markets;
  • Negotiate an international takeover and use the appropriate tools and methods to develop an accurate and effective international business plan;
  • Minimize the cross-border (country and currency) risks through international finance;
  • Planning a global (out) sourcing venture and managing a strategic partnership;
  • Organize a cross-country logistics and implement a global supply chain;
  • Set up an international pricing and digital marketing strategy;
  • Design an architectural organization that is consistent with the international business strategy;
  • Manage the international human resources and deal with the multiculturalism;
  • Understand how to launch and finance a “born-global” start-up;
  • Face an interview and a recruiting process in a multinational firm;
  • Negotiate the legal framework of an international outsourcing contract;
  • Interact with the top managers of multinational enterprises and learning from their experience; 
  • Cooperate and compete with peers to solve an international business project.

Argomenti trattati

The “Invest in foreign markets Lab” is composed of six modules:

 1)International business and global sourcing strategies. Main topics:

  • Choosing the “right” international business strategy
  • Designing a successful international business plan to invest in foreign markets
  • Understanding offshoring and global (out)sourcing (with simulation of a global procurement process)
  • International marketing and digital strategy (with simulation of a strategic international marketing planning activity)
  • International pricing
  • International entrepreneurship (with simulation of a fundraising process)
  • The legal framework of an international business contract (with simulation of a legal negotiation process)

 2)M&A: International takeovers, corporate finance and risk management considerations. Main topics:

  • Applied corporate finance for investment bankers
  • Investment principles and analysis
  • Valuation methodologies
  • M&A modelling and business plan combination
  • Process considerations: from initial contacts to negotiations (with simulation of a take-over negotiation process)
  • Managing international country risks (with simulation of a country risk assessment)

 3)International logistics and global supply chain. Main topics:

  • Types of service of the main transportation modes
  • Customs clearance process and classification of duties
  • Role and impact of “special” warehouses: VAT warehouses, bonded warehouses, free trade zones (FTZ)
  • Managing a global supply chain (with simulation of an international logistics decision-making process)

 4)International organization and human resource management. Main topics:

  • The organizational architecture of multinational companies
  • Managing international human resources: staffing, talent and development, performance management and compensation, labour environment
  • Multicultural management (soft skills to manage the project work)
  • The recruiting of human resources in multinational companies: get ready (with simulation of a recruiting process and interviews)

 5)Meet the managers and visit the company:

  • Meet top managers of MNEs (e.g. Accenture, IKEA and Google)
  • Visit the Italian Headquarters of Vodafone

 6)Group Project work:

  • International competition named “X-Culture” (http://x-culture.org/), involving more than 5,000 students from 120 business schools in 40 countries.
  • Students are included in a Teams composed of 5-8 people from different countries working on a real business project presented by X-cultures’ corporate partners
  • Intermediate and final deliveries are required
  • Final presentation in class


None, but it is recommended that you attend the courses of the International Business stream.  

Modalità di valutazione

The final exam of the “INVEST IN FOREIGN MARKETS LAB” will be composed of three different parts:

  • Project work evaluation: it is based on the final evaluation of the X-culture challenge. The final evaluation depends on the weekly deliveries, peer reviews and final report evaluation. The evaluation is provided by the X-culture organizers. The final grade will be converted on a scale of 30s.
  • Presentation of the project work: Each Global Virtual team (please note: only the components from Politecnico di Milano) will present its project to the X-culture tutors and to the professor. Each student will gain up to 2 additional points on the final grade of the project work (1) based on the clearness and effectiveness of the presentation and on the question asked by the tutor and professors on the content of the project.
  • Short oral exam: Each student will be asked few questions concerning the modules of the Lab (which might be or not be connected to the content of the project). The evaluation will be based on 30s.

 The presentation of the project work (2) and the short oral exam (3) will be in the same day and will last about 15 minutes each (i.e. about 30 minutes in total). The final mark will result from the following formula:

Final grade = 50% * [Project work evaluation + Additional points from presentation of the project work] + 50% * [Short Oral Exam]

Risorsa bibliografica obbligatoriaCharles Hill, Thomas Hult, "International Business: competing in the global Marketplace", Editore: McGraw-Hill Higher Education; 12 edition (February 20, 2018), Anno edizione: 2018

The course material will be uploaded either before or immediately after each lecture (based on lecturers' requests). The book is optional.

Software utilizzato
Nessun software richiesto

Forme didattiche
Tipo Forma Didattica Ore di attività svolte in aula
Ore di studio autonome
Laboratorio Informatico
Laboratorio Sperimentale
Laboratorio Di Progetto
Totale 150:00 225:00

Informazioni in lingua inglese a supporto dell'internazionalizzazione
Insegnamento erogato in lingua Inglese
Disponibilità di materiale didattico/slides in lingua inglese
Disponibilità di libri di testo/bibliografia in lingua inglese
Possibilità di sostenere l'esame in lingua inglese
Disponibilità di supporto didattico in lingua inglese
schedaincarico v. 1.8.3 / 1.8.3
Area Servizi ICT