Collaborative, open, sharing and peer-to-peer services are today in the forefront of the service design discipline. They tap into the potential of people's creativity, into their capacity to innovate and to change the ways of living despite the roles, the constraints and the limits of the system they live in. They are often the results of hybrid partnerships: collaborating ecosystems of public, private, profit, non-profit entities and active citizens which produce social innovation. Hybrid, in the sense of digital and physical, is also, the context that generates them and the way these services are delivered.
How can we, as service designers, design and support this new generation of services? How can we collaborate with communities of innovators? How can we invent with people solutions and systems that push the boundaries of their creativity?
This studio will develop the capacity of designers to explore cutting edge topics and to work with specific ecosystems to conceive, develop and deliver brilliant and unprecedented services for bringing new solutions and qualities to everyday life, in which new functionalities meet new meanings, social and environmental values.
To do this, the studio will guide the students through a methodological path, experimenting service design tools and techniques that will help them getting in touch with real users and their needs, desires and capabilities.
The studio will therefore support students in designing new services, by doing field research using ethnographic techniques, studying cases, experimenting with creative techniques, co-designing with relevant stakeholders, developing and prototyping the ideas. Multimedia and mixed techniques, such storyboarding, storytelling, movie making will be combined with traditional service design tools to train the participants’ capacities of envisioning and simulating design scenarios.
Contributes from different areas of design will be integrated, such as Design for Services, Participatory Design and Anthropology Design in order to provide students with a comprehensive experience of designing a service.
course will be organised in assignments, each corresponding to the different stages of the design work that typically encompasses: research, idea generation & co-design, service development & prototyping.
Each assignment will be evaluated: the final assessment will be the result of each assignment's evaluation and the final discussion.
Attendance is mandatory: only a maximum of 3 absences will be allowed. Participation to the collective presentations and the moments of delivery of the assignments are mandatory.
Assignments cannot be delivered or presented in dates different than those scheduled in the course’s calendar.