 |
Risorsa bibliografica obbligatoria |
 |
Risorsa bibliografica facoltativa |
|
|
Anno Accademico
|
2007/2008
|
|
Facoltà
|
Scuola del Design |
|
Insegnamento
|
080152 - FINAL SYNTHESIS DESIGN STUDIO
- 080165 - METADESIGN FOR PRODUCT SERVICE SYSTEM
|
| Docente |
Pierandrei Fabrizio Maria
|
| Cfu |
2.50
|
Tipo insegnamento
|
Modulo Di Corso Strutturato
|
| Programma dettagliato e risultati di apprendimento attesi |
The importance of design is very visible in any product existing on the market, however is a matter of fact that never as today the product definition is just a part of the design process.
The complexity and evolution of the market and new social dynamics force the Companies to develop a strategy able to embrace a wide number of realities.
Final target is to make their presence visible and to create a distinctive identity in relation to the strong competition present on the market.
In the nowadays saturated market the product is nothing but the mean to share an experience, the common vision of lifestyle that is evoque by the brand identity.
For this reason the traditional approach to industrial design, once defined by several separated steps (graphic, product, interior, service) is replaced by a new systematic attitude by which all these disciplines are coordinated into the unique definition of a system.
Product increases its power if connected with the concept of space in which it will be display or of event of which it will be the main character or again of emotion it is able to communicate.
The final synthesis design studio intends to guide the students through the obsevation of contemporary phenomena in different sectors (food, fashion, travels, leisure, entertainment, etc.), the analysis of acquired informations, the definition of contemporary trends and the drawing of possible future scenarios.
On these basis a product with corresponding retail environment and communication strategies will be developped to define a complete product-service-system.
|
| Note Sulla Modalità di valutazione |
Colli S.- Perrone R., Space-identity-company, Gustavo Gilli, Barcelona (E), 2003
Norman D., Emotional Design, Apogeo, 2004
Riewoldt O., Retail design, Laurence King Publishing, London (GB), 2000
Castaldo S. (a cura di), Retailing e innovazione. L¿evoluzione del marketing nella distribuzione, Egea, Milano, 2001
Dean C., Inspired Retail Space: Attract Customers, ..., Rockport, Glouchester (MA, USA) 2005
Riewoldt O., Brandscaping: Worlds of Experience in Retail Design, Birkhauser Verlag AG, 2002
Thackara J., In the Bubble: Designing in a Complex World, The MIT Press (USA), 2005
Gobe M., Emotional Branding: The New Paradigm for Connecting Brands to People, Allworth Press, (USA), 2001
(more to be reported during the design sessions)
|
| Nessun software richiesto |
|
Tipo Forma Didattica
|
Ore didattiche |
|
lezione
|
10.0
|
|
esercitazione
|
0.0
|
|
laboratorio informatico
|
0.0
|
|
laboratorio sperimentale
|
5.0
|
|
progetto
|
0.0
|
|
laboratorio di progetto
|
10.0
|
| Informazioni in lingua inglese a supporto dell'internazionalizzazione |
Insegnamento erogato in lingua
Italiano
|
|
